Digital PR & Communication Specialist

Job Type: Full time No. of Vacancies: 1 Experience: 3–5 Years

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Job Context:

Riseup Labs is looking for an experienced and proactive Digital PR & Communication Specialist to build external visibility, credibility and authority for Riseup Labs and its portfolio brands across relevant international markets. The role will focus on digital PR, industry outreach, expert placements, publications, podcast opportunities, research promotion, partnerships, communities, earned mentions and relevant authority-building activities that support long-term brand visibility and organic inbound growth. This is not a conventional backlink-building role. The candidate will be expected to build meaningful and relevant external authority through quality publications, expert contributions, industry relationships, research citations, podcasts, communities and partnerships rather than relying on mass guest posting, low-quality links or automated outreach. The candidate will work closely with the AI Search, B2B Research, Content, Brand & Video, Portfolio/Proof, CRO and SME teams to turn company expertise, original research, case studies and industry insights into external visibility and trusted third-party mentions. The role will support both Riseup Labs and individual portfolio brands, helping each brand develop independent visibility, credibility and authority within its relevant industry.

Job Responsibilities:

Build and maintain targeted databases of relevant publications, media outlets, journalists, editors, podcasts, communities, influencers and industry platforms.
Identify relevant journalists, editors and publishers for company and industry-related opportunities.
Develop and execute personalized Digital PR and outreach campaigns.
Pitch expert commentary, company insights and industry perspectives to relevant media and publications.
Identify and pursue relevant podcast and interview opportunities.
Identify speaking, conference and industry-event opportunities.
Promote original research, industry reports, benchmark studies and thought-leadership assets.
Build professional relationships with relevant journalists, publishers, editors and industry stakeholders.
Identify relevant guest experts and contribution opportunities.
Support industry partnerships and co-marketing opportunities.
Conduct ethical and relevant link/mention outreach.
Identify and reclaim relevant unlinked brand mentions.
Research and identify relevant industry communities and discussion platforms.
Participate meaningfully in relevant communities without spam or artificial engagement.
Support management and executive visibility through relevant PR and expert opportunities.
Coordinate PR campaigns around original research, case studies, webinars, company expertise and industry insights.
Support external authority-building activities for Riseup Labs and individual portfolio brands.
Support the development and maintenance of relevant profiles on external review and authority platforms such as G2, Capterra, Trustpilot and other relevant industry platforms.
Work with the B2B Research Writer to identify research and data that can generate PR opportunities and external citations.
Work with the Brand & Video team to promote relevant videos, webinars, interviews and other media assets.
Coordinate with the AI Search & Content team to identify external mentions and authority opportunities that can strengthen brand and entity visibility.
Maintain accurate outreach records, contact databases and follow-up schedules.
Track earned mentions, publication opportunities, referral traffic and other authority signals.
Monitor competitor PR, media coverage, external mentions and industry visibility.
Continuously identify new authority-building opportunities across target industries and markets.

Educational Requirements:

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, Business Administration or a related field.
Equivalent professional experience may also be considered.

Required Qualifications :

3–5 years of professional experience in PR, digital PR, outreach, link building, media relations, partnerships or a related field.
Strong written and verbal English communication skills.
Strong research and prospecting ability.
Experience identifying relevant publications, websites, journalists or industry platforms.
Experience conducting personalized professional outreach.
Ability to write effective PR pitches and outreach messages.
Strong understanding of digital PR and earned media.
Basic understanding of SEO, backlinks and external authority.
Ability to identify high-quality and relevant websites and publications.
Strong relationship-building and follow-up skills.
Strong organizational and database-management skills.
Ability to manage multiple outreach campaigns simultaneously.
Ability to evaluate opportunities based on relevance, quality and potential business value.
Strong understanding that quality and relevance are more important than backlink volume.
A can-do attitude is a must.

Preferred Qualifications:

Experience working with B2B technology, SaaS, IT services, software development, AI, BPO, outsourcing or professional-services companies.
Existing relationships with journalists, editors, publishers or industry media.
Experience with podcast outreach and guest appearances.
Experience promoting original research or industry reports.
Experience securing expert commentary or media placements.
Experience with digital PR campaigns.
Experience with industry communities and professional networks.
Knowledge of SEO and domain authority.
Experience with G2, Capterra, Trustpilot or other B2B review platforms.
Experience with partnership and co-marketing outreach.
Experience supporting executive thought leadership.
Familiarity with AI Search/GEO and entity authority is an advantage.
Experience working with international markets, particularly the USA, UK, Canada, Europe and Australia, is preferred.

Tools & Technical Skills:

Must be proficient in using AI tools for research, prospect identification, outreach preparation, information organization and productivity.
Strong proficiency in Google Search and advanced search techniques.
Proficiency in Google Sheets, Google Docs and other productivity tools.
Familiarity with SEO and backlink-analysis tools such as Semrush, Ahrefs, Moz or equivalent.
Familiarity with media databases, outreach platforms and prospecting tools.
Ability to research journalists, publications, websites and industry communities efficiently.
Familiarity with CRM or outreach-management systems is preferred.
Ability to use spreadsheets and reporting tools to track outreach campaigns and outcomes.
Familiarity with Google Analytics and Search Console is an advantage.
Ability to use AI responsibly while maintaining human judgment, personalization, relevance and quality.

Soft Skills:

Excellent written and verbal English communication.
Strong relationship-building ability.
Strong research mindset.
Creative thinking.
Strong problem-solving and solution-oriented mindset.
Excellent follow-up discipline.
Persistence and resilience.
Strong attention to detail.
Ability to communicate professionally with external stakeholders.
Strong organizational and time-management skills.
Ability to work independently.
Strong coordination and teamwork skills.
Ability to manage multiple brands, campaigns and priorities.
Willingness to learn emerging PR, Search, AI Search and digital marketing trends.
Strong sense of ownership and accountability.
A can-do attitude is a must.

Workplace: