Overview

A leading digital marketing agency in Canada partnered with Riseup Labs to execute their appointment-setting campaign for HVAC (Heating, Ventilation, and Air Conditioning) services. The client specializes in connecting solar, HVAC, and woodwork businesses with potential customers by scheduling appointments. To improve operational efficiency and expand its outreach, the agency selected Riseup Labs as one of its trusted vendors.

The Challenge

Addressing the need to initiate customer interest, improve awareness, and execute effective outreach.

Building strong interpersonal relationships plays a vital role in establishing brand trust, especially for high-end goods like HVAC systems. Quality, value for money and reliable after-sales support make for a perfect deal for prospects. However, effective interpersonal outreach is essential to communicate a brand’s full range of offerings to potential customers. In our case, this offering is free servicing.

Low customer engagement, low lead conversion, insufficient outreach records, and several other roadblocks were stopping HVAC businesses from reaching their full potential. Identifying these challenges was vital in choosing the right course of action.

Appointment Setting Drives HVAC Free Servicing Campaign Success for A Top Canadian Agency | A Case Study The Challenge

The client-end challenges, including the challenges of HVAC businesses, are elaborated below.

  • Inadequate awareness efforts about free services led to low customer engagement.
  • The client experienced resource limits with manual outreach campaigns due to a large volume of audience.
  • Incomplete customer records led to poor campaign success.
  • The need for dedicated experts to communicate offerings, remove skepticism over free servicing, and covert leads within a limited call duration.

The Solution

After a careful study of the client’s challenges and the HVAC business offerings, Riesup Labs formulated an effective solution strategy. The company also adopted the required measures to overcome possible limitations to fully address the client’s needs.

Needs for Call Center Services company Riseup Labs

The solutions are as follows:

  • Optimizing call scripts that highlight the value of free servicing and include FAQs to address common concerns.
  • Validation and segmentation of customer data by product and location for targeted campaigns.
  • Integrating CRM technology for call management, follow-ups, and lead tracking, with predictive dialers for efficiency.
  • Provided a one-week customized training program on products, servicing benefits, and objection handling, further enhancing the team’s soft skills.
  • Lastly, deploying 40 agents and 10 backup resources to verify 30 leads weekly, ensuring quality and compliance.

This page was last edited on 1 January 2025, at 11:52 am