Overview

Sisimpur Game, an engaging educational mobile platform inspired by Sesame Street, is designed to make learning fun for children. Developed by Riseup Labs for Sesame Workshop Bangladesh, the game provides an interactive digital environment where children can explore educational content in an engaging way. However, maintaining high user engagement and optimizing the user experience presented significant challenges that required strategic improvements.

The Challenge

Enhancing User Experience to Sustain Engagement 

While Sisimpur Game was successful in delivering educational content, several challenges impacted its overall user experience and engagement:

  • Navigational Difficulties → The UI was not fully optimized for younger children, making it difficult for them to explore independently.
  • Decreased Engagement → The lack of gamified elements led to reduced interest over time, affecting retention rates.
  • Technical Limitations → Performance issues on low-end devices hindered smooth gameplay, particularly in underserved regions.
  • Content Accessibility → Ensuring that content remained relevant and engaging for different cognitive levels within the target audience was a challenge.

The Solution

Creating a More Immersive and Intuitive Learning Experience

Riseup Labs implemented a strategic approach to refine the Sisimpur Game and improve overall engagement:

  • UI/UX Redesign → Developed a child-friendly interface with colorful, intuitive navigation that aligned with children’s cognitive abilities.
  • Gamification Elements →Introduced interactive storytelling and audiovisual features to maintain children’s attention and encourage active learning.
  • Performance Optimization → Optimized the game for low-bandwidth regions and low-end devices, ensuring accessibility for a wider audience.
  • Usability Testing → Conducted sessions with children, parents, and educators to refine features and address usability pain points.

The Impact

Measurable Growth in Engagement and Usability 

The improvements led to a significant boost in engagement and usability, reinforcing Sisimpur Game’s role as an effective educational tool:

  • 34K+ Visitors (+34.53%) → A major rise in first-time visitors, indicating growing user interest and engagement driven by the new UX design.
  • 13K+ Installs (+17.55%) → A direct impact of UX enhancements, leading to increased downloads after the redesign.
  • Higher Session Durations → Children now spend more time interacting with educational content.
  • 4.4-Star Ratings on Google Play Store → Positive feedback from users and educators, highlighting improved usability.
  • Broader Reach → Increased accessibility in underserved areas due to performance optimization and UI enhancements.

This page was last edited on 5 March 2025, at 8:36 am