Less Time and More Money, is The New Strategy

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Since we are on the statistical analysis page, here is one on according to Yahoo’s analytic firm, Flurry. Gamers around the world are spending less and lesser time playing on mobile in 2015. Than they did back a year ago in 2014. Roughly about 32 percent of the total time people spent on their mobile devices. Last year on gaming features and facilities. Very shockingly, that number plummeted to about 15 percent through so far this year!!

This means, 37 percent decline from 52 minutes each day is now to be 33 minutes. Now about this. We being regular metro life living folks. It can name a lot of culprits for this significant evaporation of time spent on games. Flurry, on the other hand, objectifying matters pointing to the dark side to modern techno lifestyle. Puts the blames on new technology. And the very nature of mobile games itself!

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Studies for Gamers

Shortly after publishing a recent study. Yahoo senior vice president of publish products Simon Khalaf wrote in a blog post, “Gaming is a hit-driven industry, and there hasn’t been a major new hit the past six to nine months.” Didn’t just stop there and adding more to that, “The major titles like Supercell’s Clash of Clans, King’s Candy Crush, and Machine Zone’s Game of War continue to dominate the top-grossing charts and haven’t made room for a major new entrant.”

Needless to say, with existing and upcoming techno facilities from the past. And the one that is coming this very day is following a stunning graph line for obvious reasons. Still, a must admit, gaming on smartphones and tablets has its little upward mobility. Big games with a deep and tricky strategy and a more straightforward approach take the most significant slice of the money pit. Name like Supercell uses that cash to increase its marketing to get more players and more money securing top positions in possibly less time.

Let’s take a lookout on the chart from App Annie showing that Clash of Clans hasn’t fallen out of the top chart of 5 highest-grossing iPhone games list in the United States alone since November 2012:

Image Source: venturebeat.com

Choice of games- the strategy

This success of people’s favorite choice of games like Clash of Clans or a long time played Candy Crush Saga has made their markets. Gamers love them. Where other games could merely try to copy the same gameplay model strategy. To look right straight, it is an obvious fact that the stagnation just doesn’t only come from the same two to three games. That is continually bagging more and more bags of money. It can also come from every other developer releasing similar strategy maintained games with big names like Game of War, Star Wars: Commander, Dominations, and on.

Now nonetheless, the more significant bad news is where this data-gram is actually pointing. What is worse is that even when these games make money. For what is to hit this industry really hard. This almost inevitably means that people are paying more money to play the game with less effort and, of course, in less time—something we all need to get ready to face what is coming on the far futuristic impacts.


“Gamers are buying their way into games versus grinding their way through them,” said Khalaf, clearly sums up his concerns. “Also, Gamers are spending more money than time to effectively beat games or secure better standings rather than working their way to the top.”

But this isn’t quite a bad story. If this leads to any other potentially innocent situation. Where peoples to play their mobile games in less time, but still developers to make more money no matter what. Right? Not really. “This explains the decline in time spent. And the major rise in in-app purchases, as Apple saw a record $1.7 billion in App Store sales in July,” said Khalaf.


But here, graphs show most people aren’t really spending more of their money. On big-name tagged games much too often these days. Just so that they might have more time to play other games. And of course, not to mention that they are less eager to pay any more money on them. And this is how instead what they are doing is cutting out all possible extended, repetitive grinding from the list of their favorite games and then guess what? They are then going on to spend more time on other activities, like watching other people play games on the internet. Well, that can make other folks happy.

“Millennials are shifting from playing games to watching others play games, creating a new entertainment category called esports,” said Khalaf. “This summer, Fortune named esports the ‘new Saturday morning cartoons for millennial.”

Wait, not done yet, Flurry also points out that videos of the game like Minecraft are among the most-watched content on well know site Tumblr, another Yahoo-owned website. And maybe that suggests a more significant trend in the broader gaming scheme. There are enough chances for the upcoming next generation of gamers might want to adopt and build communities around fewer games for more extended periods of time. If that is to happen on mobile. And it is happening on very well reputed video sharing sites like YouTube and Twitch, where the same esports games and Minecraft are always the most popular. “Market Hit” could be having a new definition, and probably the next new dimensions are about to come.


An IT company in Bangladesh named Riseup Labs have their take on it. Game development is one of their strengths. You can contact them for more details and collaboration.

All in all, developing something new is always fun. Gaming in itself is not bad. But yes, excessive gaming is. A coin has two sides. If we take care of our habits, things will change. Games can be a blessing in our spare time. It can be a blessing for the children if the game includes edutainment. So, gamers should choose game wisely.

Read more on outsourcing, game development, and online gaming contest.

Hasin Arefin Khan on Email
Hasin Arefin Khan
Article Contributor @ Rise Up Labs
An experienced user experience strategist and online market strategy architect with profound knowledge regarding web content writing, guest blogging, SEO. With years long research on Psychological Anthropocentric Epistemology, Etymology and top-notch professionalism he is approaching right straight forward.

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