Play, Learn, and Make a Difference!
South Asia’s most beloved cartoon character, Meena, is now just a tap away. Now, anyone can experience the magic of the Meena Game right on their mobile devices. Developed by Riseup Labs for UNICEF Bangladesh, this game is more than just entertainment—it’s a mission to educate, inspire, and equip children with knowledge about their rights while they play.
Watch the trailer now and join Meena on her mission!
| ❏ Client Name | : | UNICEF Bangladesh |
| ❏ Developer Name | : | Riseup Labs |
| ❏ Game Type | : | Video Game |
| ❏ Platform Type | : | iOS, and Android |
| ❏ Release Date | : | December 10, 2016 |
| ❏ Product Working Type | : | Completed |
| ❏ Category | : | Mobile App |
| ❏ Initial Development Period | : | 1st January 2016 to 31 December 2017 |
| ❏ Experience you can trust | : | Meet The Core Team → |
| ❏ Track Record (Portfolio) | : | Beyond the Limits of Visualization → |
Inspired by UNICEF Bangladesh’s ‘Meena Cartoon,’ this game brings the beloved character to life, teaching kids about health, nutrition, education, gender equality, and child rights through interactive gameplay.
Recognized by millions of children, Meena has been a powerful voice for change for over three decades. Now, kids can learn, explore, and take on real-world challenges, building essential life skills while having fun!
Designed to entertain, educate, and inspire, Meena Game is packed with exciting features that make every moment engaging.
No high-end device? No problem! Meena Game is optimized to run smoothly on devices with limited hardware, ensuring that every child can enjoy the experience without lag or performance issues.
Through its interactive challenges, kids learn essential life lessons on health, education, gender equality, and child protection—all while having fun!
With over 50 engaging mini-games, each offering a unique challenge, Meena Game keeps players hooked and learning.
From real-world scenarios to Meena’s inspiring stories, each of the 14 levels offers a fresh adventure, encouraging kids to think, explore, and grow.
Meet Meena, her family, friends, and community—with 35+ unique characters designed to bring the authentic Meena Cartoon experience to life.
Experience a game that feels truly alive! Packed with 500+ dynamic animations, every action and interaction in Meena’s world is fluid, engaging, and visually stunning.
Objective: Promote Girls’ Education
Meena’s six chickens have gone missing! She must find them all while proving that education is just as important for girls as it is for boys.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Lali, Raju, Thief.
Objective: Promote Hygiene & Sanitation
Meena has three wishes—to keep her village clean and healthy! She must teach the importance of handwashing, clean toilets, and safe water to prevent deadly diseases.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Genie, Village Boy.
Objective: Encourage Girls to Continue Their Education
Meena wants to go to school, but she must work, help at home, and overcome challenges first. Will she make it in time?
Key Gameplay Features:
Characters in this level: Meena, Mithu, Meena’s Mother, Raju, Shopkeeper, Truck Driver.
Objective: Teach Gender Equality
Meena and Raju must prove that boys and girls deserve equal rights—whether it’s food, play, or education.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Lali, Raju
Objective: Take a Stand Against Eve-Teasing
Meena and her friends face harassment, but she stands up for what’s right! This level teaches kids how to handle bullying and harassment safely.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Raju, Dipu, Rita.
Objective: Raise Awareness Against Dowry
Meena finds out about a secret dowry negotiation and must stop the practice before it ruins a girl’s life.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Shopkeeper, Village Matbor, Victim’s Family.
Objective: Teach the Importance of Preventing Diseases
Meena’s younger sister, Rani, is sick. Players must find life-saving solutions to help her recover quickly.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Rani, Meena’s Mother, Doctor Apa.
Objective: Highlight Child Labor Issues
Meena is forced into domestic work—will she find a way out?
Key Gameplay Features:
Characters in this level: Meena, Mithu, Angry Housewife, Baby Boy.
Objective: Teach Safe Motherhood Practices
Meena helps a pregnant queen through safe childbirth. This magical level shows how proper care can save lives.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Doctor Apa, Fantasy World King, Queen, Horse
Objective: Teach Kids About Proper Nutrition
Meena must gather nutritious food to help Rani recover from malnutrition.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Rani, Raju.
Objective: Promote Awareness & Inclusion for Autistic Children
Onu, a boy with autism, struggles with daily challenges. Meena must help him feel safe, overcome obstacles, and stand up to bullies.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Onu, Lali, Shopkeeper, Exorcist, Teacher Apa, Dipu.
Objective: Raise Awareness Against Corporal Punishment
Mono is always causing trouble, but is punishment the right answer? Help him learn through guidance, not discipline.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Dipu, Mono, Mono’s Father, Vegetable Hawker, Shopkeeper’s Brother.
Objective: Stand Against Child Marriage
Meena discovers that Rita is being forced to marry. Can she stop the wedding in time?
Key Gameplay Features:
Characters in this level: Meena, Mithu, Raju, Rita, Rita’s Father, Police.
Objective: Teach Kids How to Stay Safe During Disasters
Meena must rescue people and spread awareness while facing the dangers of a flood.
Key Gameplay Features:
Characters in this level: Meena, Mithu, Village Woman, Little Boy, Kidnapper.
Meena Game has been a great addition for the children of South Asia. This game has been delivering the educational message of Meena Cartoons in a new way and spreading it most vastly.
But still, if you haven't played Meena Game, let's know why you should play the game.
The stories cover education, health, gender equity, and freedom from exploitation and abuse. Players will be aware automatically of these issues while playing the Meena Game.
The Meena stories are entertaining and fun and reflect the realities of girls living in South Asia. Raju (Meena's brother), her pet parrot Mithu, and members of her family and village community are the reflection of reality.
Meena was never afraid of challenges and faced them with courage. This automatically converted it into an adventure game because the gamer has to cross many obstacles and make many decisions to win and go forward.
Meena has proven to be a useful messaging game when implemented alongside other program interventions and has enhanced girls' perceptions. Many children have wanted to be like Meena. Or have considered her a role model for their efforts to change their worlds.
Meena's invention is from a need to find culturally appropriate ways. The main aim is to communicate messages that address girls' empowerment in one of the world's most challenging gender environments.
The best example of the success of this game is definitely its download result. Till today, more than 5 Million players downloaded the game. It clearly shows how much people have loved this game already.
C++ Cocos2d-x Spine Animation Got questions about Meena Game? You’re not alone! We’ve gathered the most common queries and answered them with insights from our expert team. Find quick answers here—or feel free to for more details!
Yes. UNICEF Bangladesh was directly connected to Riseup Labs during the development period of the Meena Game. Riseup Labs sent a report whenever a level was completed and UNICEF gave feedback.
C++ programming language was used for the overall development of the Meena Game.
When the Meena Game was first released on Google Play Store the size of the Meena Game was 28MB. After an update currently the size of Meena Game is 29 MB.
The file size of Meena Game in the iOS app store is 62.6 MB
Riseup Labs used Adobe Illustrator and Adobe Photoshop for all artworks while developing the Meena Game.
Riseup Labs used Adobe Animate CC (previously named Adobe Flash) for the primary development of the Meena Game animations.
Spine 2D was used for the secondary development of the Meena Game animations.
Game Development Company Riseup Labs used Spine 2D to make the animations at a smaller size instead of frame-by-frame animation.
There are two types of sounds in the entire Meena Game. They are-
Adobe Audition software was used to make all the sounds for Meena Game.
Riseup Labs used the Cocos2D-X game engine for the development of the Meena Game
The Eclipse Editor software was used for the Android build of Meena Game.
Riseup Labs used Xcode Editor software for the iOS build of the Meena Game.
Start a conversation with our team to solve complex challenges and move forward with confidence.
Md. Rafiquzzaman is the Director of Product & Technology at Riseup Labs, with more than 15 years of experience driving innovation in digital solutions. A graduate in Computer Science and Engineering from Shahjalal University of Science & Technology, he is skilled in app, game, and web development, product analysis, and project management.
Md. Rezwanul Haque is the Head of Operations, Admin & Compliance at Riseup Labs, where he oversees administration, finance, budgeting, process improvement, and regulatory compliance. With strong expertise in operations management and strategic planning, he ensures financial discipline and legal compliance while streamlining processes for sustainable growth. Rezwanul also leads recruitment, onboarding, and performance management, and guides compliance frameworks including VAT, taxation, and internal controls.
Maria Santos is the Vice President of Global Sales at Riseup Labs, representing the company from the Philippines to international clients. With expertise in BPO, ITO, and KPO, she helps organizations scale operations, optimize processes, and achieve measurable results. Her career spans outsourcing, technology solutions, and knowledge services, covering the full client lifecycle from acquisition to long-term partnerships. Before outsourcing, Maria worked as a scientist and product developer, sharpening her analytical and problem-solving skills.
Christophe M. David is the Vice President of Business Development for Europe at Riseup Labs, where he drives commercial strategies and client relationships across the region. With a diverse career in executive roles, he combines strategic vision, business effectiveness, and human sensitivity. In the early 2000s, he discovered Bangladesh and was inspired by the humanity, commitment, and resilience of its people. This experience led him to engage in meaningful projects supporting economic and industrial development.
Michael S. Longwell is the Vice President of Sales, North America at Riseup Labs, with more than 20 years of experience in consultative contact center BPO solutions. He helps organizations enhance customer experience and lifetime value through front-office, back-office, and KPO services. Before joining Riseup Labs, Michael was Sales Director for North America at SuccessKPI, a SaaS analytics platform using AI to transform contact center performance.
Hamim Zakaria is the Head of Business Development at Riseup Labs, bringing 17 years of experience across software, game development, staffing solutions, and the BPO industry. Joining the company as a Business Development Manager, he played a pivotal role in shaping its transition into global B2B services and steadily rose to his current leadership role.
Enamul Hoque is the Head of Operations, Growth & Strategy at Riseup Labs, where he drives operational excellence, business expansion, and long-term growth initiatives. With over nine years at the company, he has advanced through roles including Operations Manager and Product Manager, building expertise in streamlining processes and aligning strategies with organizational goals.
Ariful Islam Shakil is the Director of Business Development at Riseup Labs, with 15 years of extensive experience in strengthening local market presence and driving sustainable growth in Bangladesh’s technology sector. He specializes in building strategic partnerships, expanding client networks, and delivering innovative digital solutions tailored to client needs.
Ershadul Hoque is the Founder & CEO of Riseup Labs, a tech entrepreneur, innovator, and builder with nearly two decades of experience leading digital transformation projects worldwide. He has played a pivotal role in designing and delivering intelligent solutions across software, games, immersive technologies, BPO services, and AI-powered platforms.
Md. Moshiur Rahman is the General Manager of Business Development at Riseup Labs, with over 13 years of experience across sales, marketing, operations, and strategic growth. Over his 8+ years at the company, he has advanced through key leadership roles including Assistant Manager of Training, Management Officer, and Operations Manager (Sales & Marketing). In his current role, Moshiur drives business expansion, client acquisition, and long-term partnerships while aligning technology-driven solutions with evolving market demands.
Md. Rezwanul Haque is the Head of Operations, Admin & Compliance at Riseup Labs, where he oversees administration, finance, budgeting, process improvement, and regulatory compliance. With strong expertise in operations management and strategic planning, he ensures financial discipline and legal compliance while streamlining processes for sustainable growth. Rezwanul also leads recruitment, onboarding, and performance management, and guides compliance frameworks including VAT, taxation, and internal controls.
Maria Santos is the Vice President of Global Sales at Riseup Labs, representing the company from the Philippines to international clients. With expertise in BPO, ITO, and KPO, she helps organizations scale operations, optimize processes, and achieve measurable results. Her career spans outsourcing, technology solutions, and knowledge services, covering the full client lifecycle from acquisition to long-term partnerships. Before outsourcing, Maria worked as a scientist and product developer, sharpening her analytical and problem-solving skills.
Christophe M. David is the Vice President of Business Development for Europe at Riseup Labs, where he drives commercial strategies and client relationships across the region. With a diverse career in executive roles, he combines strategic vision, business effectiveness, and human sensitivity. In the early 2000s, he discovered Bangladesh and was inspired by the humanity, commitment, and resilience of its people. This experience led him to engage in meaningful projects supporting economic and industrial development.
Michael S. Longwell is the Vice President of Sales, North America at Riseup Labs, with more than 20 years of experience in consultative contact center BPO solutions. He helps organizations enhance customer experience and lifetime value through front-office, back-office, and KPO services. Before joining Riseup Labs, Michael was Sales Director for North America at SuccessKPI, a SaaS analytics platform using AI to transform contact center performance.
Hamim Zakaria is the Head of Business Development at Riseup Labs, bringing 17 years of experience across software, game development, staffing solutions, and the BPO industry. Joining the company as a Business Development Manager, he played a pivotal role in shaping its transition into global B2B services and steadily rose to his current leadership role.
Enamul Hoque is the Head of Operations, Growth & Strategy at Riseup Labs, where he drives operational excellence, business expansion, and long-term growth initiatives. With over nine years at the company, he has advanced through roles including Operations Manager and Product Manager, building expertise in streamlining processes and aligning strategies with organizational goals.
Ariful Islam Shakil is the Director of Business Development at Riseup Labs, with 15 years of extensive experience in strengthening local market presence and driving sustainable growth in Bangladesh’s technology sector. He specializes in building strategic partnerships, expanding client networks, and delivering innovative digital solutions tailored to client needs.
Start a conversation with our team to solve complex challenges and move forward with confidence.
