Transforming WorkTok: Enhancing Iraq’s Service App | Case Study
WorkTok aimed to enhance its apps into robust, secure, and scalable platforms to expand its user base of both service...
WorkTok is a mobile service marketplace for Iraq that connects customers with local providers in real time. Riseup Labs upgraded the platform with improved user experience and expanded service features for both customer and provider apps.
Provider App:
Customer App:
WorkTok is a service marketplace in Iraq built to connect customers with local service providers while supporting youth employment. Riseup Labs upgraded the customer and provider mobile apps with profile management booking scheduling payments reviews communication and multilingual support so users can discover hire and manage services through one transparent platform.
WorkTok
Ecommerce
Mobile Service Marketplace
Mobile App Development and Platform Upgrade
WorkTok brings customer and provider workflows into one mobile marketplace. These features help users discover book manage and review services from the app.
Customers can browse featured providers and service categories from a clear mobile home screen. This helps users find the right service faster.
Customers can book services and follow job progress across the service lifecycle. The job screens help both sides track status from placement to payment completion.
Users and providers can create and manage profiles with personal details service information ratings and media. This gives the marketplace a trustworthy base for booking.
Review flows help maintain service quality and build trust between customers and providers. Users can evaluate completed work and support better marketplace decisions.
The app supports direct payment processing inside the booking flow. This keeps transactions transparent and easier to manage.
Built-in chat lets customers and providers communicate directly from proposal screens. This reduces friction before hiring and during service delivery.
These support features improve usability engagement and localization for the Iraqi market. They are better represented with icons than screenshots.
Location features help users find relevant providers near them. This improves convenience and makes service discovery more practical.
Push notifications keep users informed about bookings updates reminders and marketplace activity. They support better engagement after the initial request.
The app supports Arabic and English speakers. This makes the product more accessible for a broader Iraqi user base.
Promotional features help drive user engagement and marketing campaigns. They give the platform tools to encourage repeat usage.
The platform combines cross-platform mobile development with modern web backend database cloud integration and delivery tools. This stack supports booking flows real-time communication secure payments and marketplace operations across customer and provider apps.
Powers the customer and provider mobile apps across Android and iOS.
Supports web-facing interfaces connected to the WorkTok platform.
Supports responsive layouts and shared UI components for web screens.
Handles server-side APIs for bookings profiles communication and marketplace workflows.
Stores structured marketplace data including users providers bookings and transactions.
Hosts and supports scalable infrastructure for the mobile marketplace.
Enables secure payment processing within the service booking flow.
Supports communication and notification workflows for users and providers.
Supports task tracking sprint planning and delivery coordination.
Turn your service idea into a scalable mobile platform that connects users providers and payments.
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Md. Rafiquzzaman is the Director of Product & Technology at Riseup Labs, with more than 15 years of experience driving innovation in digital solutions. A graduate in Computer Science and Engineering from Shahjalal University of Science & Technology, he is skilled in app, game, and web development, product analysis, and project management.
Md. Rezwanul Haque is the Head of Operations, Admin & Compliance at Riseup Labs, where he oversees administration, finance, budgeting, process improvement, and regulatory compliance. With strong expertise in operations management and strategic planning, he ensures financial discipline and legal compliance while streamlining processes for sustainable growth. Rezwanul also leads recruitment, onboarding, and performance management, and guides compliance frameworks including VAT, taxation, and internal controls.
Maria Santos is the Vice President of Global Sales at Riseup Labs, representing the company from the Philippines to international clients. With expertise in BPO, ITO, and KPO, she helps organizations scale operations, optimize processes, and achieve measurable results. Her career spans outsourcing, technology solutions, and knowledge services, covering the full client lifecycle from acquisition to long-term partnerships. Before outsourcing, Maria worked as a scientist and product developer, sharpening her analytical and problem-solving skills.
Christophe M. David is the Vice President of Business Development for Europe at Riseup Labs, where he drives commercial strategies and client relationships across the region. With a diverse career in executive roles, he combines strategic vision, business effectiveness, and human sensitivity. In the early 2000s, he discovered Bangladesh and was inspired by the humanity, commitment, and resilience of its people. This experience led him to engage in meaningful projects supporting economic and industrial development.
Michael S. Longwell is the Vice President of Sales, North America at Riseup Labs, with more than 20 years of experience in consultative contact center BPO solutions. He helps organizations enhance customer experience and lifetime value through front-office, back-office, and KPO services. Before joining Riseup Labs, Michael was Sales Director for North America at SuccessKPI, a SaaS analytics platform using AI to transform contact center performance.
Hamim Zakaria is the Head of Business Development at Riseup Labs, bringing 17 years of experience across software, game development, staffing solutions, and the BPO industry. Joining the company as a Business Development Manager, he played a pivotal role in shaping its transition into global B2B services and steadily rose to his current leadership role.
Enamul Hoque is the Head of Operations, Growth & Strategy at Riseup Labs, where he drives operational excellence, business expansion, and long-term growth initiatives. With over nine years at the company, he has advanced through roles including Operations Manager and Product Manager, building expertise in streamlining processes and aligning strategies with organizational goals.
Ariful Islam Shakil is the Director of Business Development at Riseup Labs, with 15 years of extensive experience in strengthening local market presence and driving sustainable growth in Bangladesh’s technology sector. He specializes in building strategic partnerships, expanding client networks, and delivering innovative digital solutions tailored to client needs.
Ershadul Hoque is the Founder & CEO of Riseup Labs, a tech entrepreneur, innovator, and builder with nearly two decades of experience leading digital transformation projects worldwide. He has played a pivotal role in designing and delivering intelligent solutions across software, games, immersive technologies, BPO services, and AI-powered platforms.
Md. Moshiur Rahman is the General Manager of Business Development at Riseup Labs, with over 13 years of experience across sales, marketing, operations, and strategic growth. Over his 8+ years at the company, he has advanced through key leadership roles including Assistant Manager of Training, Management Officer, and Operations Manager (Sales & Marketing). In his current role, Moshiur drives business expansion, client acquisition, and long-term partnerships while aligning technology-driven solutions with evolving market demands.
Md. Rezwanul Haque is the Head of Operations, Admin & Compliance at Riseup Labs, where he oversees administration, finance, budgeting, process improvement, and regulatory compliance. With strong expertise in operations management and strategic planning, he ensures financial discipline and legal compliance while streamlining processes for sustainable growth. Rezwanul also leads recruitment, onboarding, and performance management, and guides compliance frameworks including VAT, taxation, and internal controls.
Maria Santos is the Vice President of Global Sales at Riseup Labs, representing the company from the Philippines to international clients. With expertise in BPO, ITO, and KPO, she helps organizations scale operations, optimize processes, and achieve measurable results. Her career spans outsourcing, technology solutions, and knowledge services, covering the full client lifecycle from acquisition to long-term partnerships. Before outsourcing, Maria worked as a scientist and product developer, sharpening her analytical and problem-solving skills.
Christophe M. David is the Vice President of Business Development for Europe at Riseup Labs, where he drives commercial strategies and client relationships across the region. With a diverse career in executive roles, he combines strategic vision, business effectiveness, and human sensitivity. In the early 2000s, he discovered Bangladesh and was inspired by the humanity, commitment, and resilience of its people. This experience led him to engage in meaningful projects supporting economic and industrial development.
Michael S. Longwell is the Vice President of Sales, North America at Riseup Labs, with more than 20 years of experience in consultative contact center BPO solutions. He helps organizations enhance customer experience and lifetime value through front-office, back-office, and KPO services. Before joining Riseup Labs, Michael was Sales Director for North America at SuccessKPI, a SaaS analytics platform using AI to transform contact center performance.
Hamim Zakaria is the Head of Business Development at Riseup Labs, bringing 17 years of experience across software, game development, staffing solutions, and the BPO industry. Joining the company as a Business Development Manager, he played a pivotal role in shaping its transition into global B2B services and steadily rose to his current leadership role.
Enamul Hoque is the Head of Operations, Growth & Strategy at Riseup Labs, where he drives operational excellence, business expansion, and long-term growth initiatives. With over nine years at the company, he has advanced through roles including Operations Manager and Product Manager, building expertise in streamlining processes and aligning strategies with organizational goals.
Ariful Islam Shakil is the Director of Business Development at Riseup Labs, with 15 years of extensive experience in strengthening local market presence and driving sustainable growth in Bangladesh’s technology sector. He specializes in building strategic partnerships, expanding client networks, and delivering innovative digital solutions tailored to client needs.
Start a conversation with our team to solve complex challenges and move forward with confidence.