Salesforce Development allows a company to build a better relationship with its customers. It is one integrated CRM platform. It gives all your departments, including marketing, sales, commerce, and service- a single, shared view of customers. Let’s read the full Salesforce development guide first.

Earlier, the employees working in the organizations used to work manually. All kinds of work were stored in a file as data. But it was a matter of time.

When companies started using Excel Sheets and Word documents it made office work easier. In addition, this reduces the use of paper and other stationery items. 

As the company’s work pressure increases, this approach becomes quite time-consuming and inefficient.

There was a demand to store and effectively analyze data to improve customer satisfaction. 

So it was when CRM was introduced as Customer Relationship Management. And all these issues were untraced.

Initially, the company hosted Customer Relationship Management (CRM) solutions on its server. However, it proved ineffective owing to the cost and the duration.

When these costs run into millions, and it takes years for companies to set up their own CRM, it becomes even harder to use.

The solution to this was building affordable and cost-effective CRM software and providing it entirely online as a service. It was the primary idea behind Salesforce.

Salesforce Development Summery

Salesforce Development: Ultimate Guidelines will help you learn about Salesforce Development. You can also get information about hiring a Salesforce developer and pricing review, if you are a company. And if you are a job seeker or student, this is a detailed guideline.

TypesSalesforce Administrator, Salesforce Business Analyst, Salesforce Developer, Salesforce Functional Consultant, Salesforce Platform Manager, Salesforce Solution Architect, Salesforce Technical Architect, Salesforce Project Manager
ToolsDeclarative Tools, Apex, Lightning Component, Visualforce, APIs & Integration Tools, Salesforce Mobile SDK, AppExchange
FeaturesChatter, Branded email templates, Salesforce in mobile devices, Dashboards, Email syncing, AppExchange
Development CostSalesforce implementation costs can range from $10,000 to well over $100,000, where the cheaper version is close to OOTB, and the more expensive one is a highly customized solution.
Table 01: Salesforce Development Summary

What is Salesforce?

Salesforce is software that can solve various tasks alone. As a very useful software, it also works as a customer relationship manager. Salesforce Company launched this software.

The company was founded in 1999 as a software as a service (SaaS) company. In 2006, Salesforce launched a platform named IdeaExchange. It allows customers to connect with company product managers.

Later this company launched Service Cloud. It’s an application that helps a company manage service conversations about its products and services.

They released Trailhead in 2014 as a free online learning platform and announced the development of its Customer Success Platform in October 2014.

What is Salesforce Development?

Salesforce Development is the design and buildup of certain services, features, and applications. It includes Apex, Visualforce, Process Builder, Workflow, Flows, Lightning Components, Integration, and Lightning Web Components.

Multitenant architecture and better integration feasibility can develop several applications and services with Salesforce.

Salesforce experienced and instinctive developers can create outstanding elements useful for business development.

Benefits of Salesforce Development 

Salesforce is the best CRM platform. Many companies benefited from using this tool. Here are many features that will help you to build better Customer Relations.

Allow User-friendly Applications

Though the Salesforce development includes technical tools like Apex, LWC, Aura Components and Visualforce, the end-user need not be technical.

The Salesforce development service allows technical and non-technical users to easily navigate through the Salesforce platform by point-clicking and drag-and-drop means. Anyone can log in to the platform, explore, and use customized services. With this user-friendly nature, Salesforce development is preferable for organizations having professionals of various backgrounds.

Strategic Development of Marketing and Sales Teams

An organization’s different teams’ work gets easier by using Salesforce development. In addition, certain specific services like Marketing Cloud and Sales Cloud inculcate technologies that ease the efforts of marketing professionals and salespersons.

Enhanced Collaboration

Salesforce Collaboration Cloud is an inclusive cloud service developed to enhance communication and collaboration. This cloud service and Chatter feature of Salesforce allow the users to collaborate.

It helps keep track of the updates, projects, and other issues. So, anyone can easily move along the business track of the organization.

Excellent Customer Relations

Customer relations are very important for an organization. So, every firm has to maintain a good relationship with them. There are even certain features resulting from Salesforce development that help to keep in touch with them.

For example, through Salesforce, A firm can deal with queries, customized demands, feedback, transactions, deliveries, and other such elements.

Phenomenal Management – Easier Predictions and Analysis

Salesforce Einstein’s service is developed with the help of Salesforce development and integration of Artificial Intelligence. With this service, the user can predict, analyze, and estimate statistics, marketing, and other important derivations.

Benefits of Salesforce Development for User

As a user, you have multiple benefits in Salesforce. And your work will get easy if you use this services.

Flexibility

One of the most important selling points of the Salesforce platform is its flexibility. You can organize your data, whatever you like. There is no specific page layout, not even work pressure or process.

Easy to Manage

Salesforce isn’t only flexible; another major plus point is that it is easy to manage. If you are a small organization without a great deal of in-house IT knowledge, you will still be able to implement changes on the administration side.

Endless Options with Various Apps

The AppExchange forms all kinds of apps that support your processes (sales, marketing, recruitment, finance, etc.). Consider Mailchimp (email marketing), Dataloader (data import), Ebsta (integration with Gmail) and Growpromoter (NPS research), for example.

Standard API Links

As the largest web-based platform, the major benefit of Salesforce is that many suppliers offer standard API links on Salesforce. So you can easily hire your desired supplier. For example, suppose Company ‘X’ does not fit your needs. In that case, you are free to access another supplier for an alternative.

The World’s Largest Web-based Platform

Salesforce is the world’s largest web-based platform with all the benefits this presents to its users. The platform is continuously evaluated by its users and developed by the world’s best developers, advancing daily. 

Benefits of Salesforce Development for Students

Salesforce Development is the modernization engine for organizations and companies. Even the education space has revolutionized.

This revolution has provided educational institutions a 360-degree view of their students, parents, alumni, faculty, and donors. In addition, it helped users in a new era of virtual learning, remote instruction, and digital engagement.

In addition, these solutions provide best-in-breed support for recruitment and admissions, advancement, learner success, and student support staff to empower learners and an entire campus through one integrated CRM.

To understand the depth and breadth of Salesforce’s offerings for institutions, one must understand the Salesforce Customer 360 approach. This methodology is built on the idea that institutions should have a complete view of every learner and alumnus with digital-first engagements across each lifecycle.

Simply put, the learner, instructor, or alumnus is at the center of all Salesforce technology implementations across several clouds.

Benefits of Salesforce Development for Job Seekers

If you are a job seeker, here is a huge opportunity for you as a Salesforce developer. At first need to get work experience, perhaps as an intern in a business that creates software. After that, you can learn online too. There are many online courses on Salesforce which offer certification in the field.

Apart from the technical skills, the requirements for Salesforce development positions can include Salesforce certification.

Here is a little knowledge about a Salesforce developer’s salary structure:

The average estimated annual salary, including base and bonus, at Salesforce, is $140,013, or $67 per hour, while the estimated median salary is $152,706, or $73 per hour.

At Salesforce, the highest paid job is a Group Product Manager at $249,431 annually, and the lowest is an Office Manager at $59,530 annually. 

Reference: Salesforce Salaries

Salesforce CRM (Customer Relationship Management)

Customer relationship management (CRM) combines practices, strategies and technologies. It manages and analyzes customer interactions and data in a customer’s lifecycle. The goal is to improve customer service relationships. And assist in customer retention and drive sales hikes.

CRM systems collect customer data across different channels. Like the company’s website, telephone, chat, mail, marketing materials and social networks. CRM systems can also give customer-facing staff members detailed information. It includes customers’ personal information, sale history, buying preferences and concerns.

Reference: Salesforce CRM

Why CRM Benefits Businesses

The use of CRM systems can benefit small businesses to large corporations through:

Having customer information such as past purchases and interaction history. Access can help customer support representatives provide better and faster customer service.

Collecting and accessing customer data can help businesses identify trends and insights about their customers through reporting and visualization features.

Automation of menial but necessary sales funnel and customer support tasks.

Components of CRM

CRM software gathers customer information and documents into a single CRM database. So business users can more access and manage it.

Over time, many more functions have been added to CRM systems to make them more useful. Some of these functions include recording customer interactions.

The Benefits of Salesforce CRM for Social Media

CRM tools help companies on social media platforms. They can foster customer relationships and track customer sentiments around their brands.

Workflow Automation

CRM systems help businesses upgrade processes by streamlining everyday workloads and enabling employees. So they can focus on creative and more high-level tasks.

Lead Management

CRM enables sales teams to input, track and analyze data for leads in one place, and track sales leads.

Human Resource Management (HRM)

CRM systems help track employee information. For example, contact information, performance reviews and benefits within a company. It enables the HR department to manage the internal workforce more effectively.

Analytics

Analytics in CRM helps create better customer satisfaction rates. It analyzes user data and helps create targeted marketing campaigns.

Artificial Intelligence

AI technologies, such as Salesforce Einstein, are built into CRM platforms. It can automate repetitive tasks and identifies customer-buying patterns. It also predicts future customer behaviors and more.

Project Management

Some CRM systems include features to help users keep track of 

client project details. Such as objectives, strategic alignment, processes, risk management and progress.

Integration with Other Software

Many CRM systems can integrate with other software. Such as call center and enterprise resource planning (ERP) systems.

Types of Salesforce Roles

It’s easy to confuse whether a client needs a Salesforce Administrator or a developer. So here are some main distinctions between the most commonly used Salesforce job titles.

Salesforce Administrator

A Salesforce Development Administrator provides value to the business by automating complicated business processes, ensuring the system is clean and efficient and monitoring new releases.

Salesforce Business Analyst

A Salesforce Development Business Analyst needs to gather and analyze business requirements and convert them into effective Salesforce solutions that will help boost revenue generation.

Salesforce Developer

Traditionally, a Salesforce Developer creates complex workflows, triggers, validation rules, APEX development, AppExchange and legacy platform integrations. He is an API integration and code expert. 

Salesforce Functional Consultant

Salesforce Functional Consultants are the bridge between the client and the technical team and will often have exposure to multiple Salesforce Clouds and Appexchange products.

Salesforce Platform Manager

This role in the market has two variances. The first one performs all of the Salesforce Development Administrator duties but takes a more strategic view of the platform. The second type of Salesforce Platform Manager is more strategic and less hands-on. He manages a large team of multiple Salesforce Administrators, developers, and Business Analysts. The Platform Manager is responsible for defining and delivering all ongoing Salesforce enhancements and projects and managing the team responsible for business as usual support.

Salesforce Solution Architect

Salesforce Solution Architect builds and designs solutions across the Salesforce platform. Typically they focus on building new implementations rather than overseeing an existing one. They’re extremely knowledgeable about the platform and usually hold many Salesforce certifications.

Salesforce Technical Architect

The Salesforce Architect is a key member of the Salesforce implementation project team. They are responsible for the overall technical design and build of the custom elements of a project. 

Salesforce Project Manager

A Salesforce Project Manager must work with developers and consultants on different projects to develop an established communication plan and build continuity through well-defined processes.

Marketing Automation

CRM tools with marketing computerization capabilities can automate repeated tasks. Enlarge marketing efforts at different points in the life cycle for lead generation. For instance, as sales prospects come into the system, it sends email marketing content. Its goal is to turn a sales lead into a full-fledged customer.

Salesforce Automation

This tool tracks customer interactions and automates certain business functions of the sales cycle. Following leads, getting new customers and building customer loyalty are necessary.

Contact Center Automation

It’s designed to reduce tedious aspects of a contact center agent’s job. For example, contact center automation can include pre-recorded audio. That supports customer problem-solving and information dissemination. Numerous software tools that integrate with the agent’s desktop tools can handle customer requests to cut down on the length of calls and simplify customer service processes. Automated contact center tools, such as chatbots can improve customer user experiences.

Geolocation technology or Location-based Services

Some CRM systems include technologies that can create geographic marketing campaigns based on customers’ physical locations. Sometimes integrating with popular location-based GPS (global positioning system) apps. Additionally, geolocation technology can be used as a networking or contact management tool to find sales prospects based on a location.

Salesforce’s CRM suite has several cool features to address all CRM-related issues. As a result, it has become a hit in all aspects of business development and is not limited to sales and marketing.

Features of Salesforce Development

Salesforce is featured with all the elements required to run a business on an automation platform with embedded intelligence. Salesforce’s CRM features are discussed below:

Chatter                            

There are certain features in Salesforce that you would find extra help with. For example, you might not use ‘Chatter’ daily, but it is there for you whenever you need it – free of cost! How cool is that? With ‘Chatter,’ anyone can participate in a discussion or start a new discussion of their own.

Branded Email Templates

There are branded email templates in Salesforce. You can send common information to multiple customers through it without the pain of typing it to each individual. It Saves you a lot of monotonous bulk typing time.

Salesforce in Mobile Devices                                  

Salesforce is now available for mobile devices too. We get tense when we need to view data but have no laptops. Now there is no tension. Because SFDC’s Salesforce1 app is now available, we can have all the necessary data at our fingertips with this app.

Dashboards                                                         

This feature will allow you to sort your data exactly how you want it. Now you can view all the relevant data without spending too much time searching for it. Moreover, you can track various kinds of data on dashboards.

Email Syncing                                   

You can sync all the data with your mail and send it automatically through Salesforce. It sure saves a lot of ‘cut’ and ‘paste’ time.

Salesforce supports Microsoft Outlook and even has solutions for Gmail and other third-party email clients.

AppExchange                                        

You can develop and post your app with Salesforce’s AppExchange. AppExchange also lets you hire developers and consultants when you need them. So you don’t need to hunt for them on different platforms again. In addition, you will have access to the profiles of individual developers and consultants with this feature.

Future of Salesforce Development

Salesforce has a big future in the small businesses to corporate Industry.

Here is a brief idea of the future of salesforce Development

  • There are more than 3.3 million jobs expected in Salesforce Development by 2022.
  • More than 200K Companies are using Salesforce.
  • The annualized growth of the platform in 2022 is expected to be 65 percent.
  • According to International Data Corporation (IDC), Salesforce is the number one CRM system that leads the market, with 19.7% of the total market share.

Stages of Salesforce Development Lifecycle

There are numerous stages in the Salesforce development lifecycle. They are:

Set Up Source Control Repository

The Main branch stores the production of metadata. Moreover, the release manager creates multiple branches for project features to be handled by different Salesforce developers.

Development

Salesforce developers work on the production in sandboxes, securing that the code doesn’t affect the main Salesforce org. Salesforce.com IDE lets connect sandboxes and retrieve metadata to the IDE. After doing the important coding, the first level of unit testing begins.

Testing

After the development, the code goes to the testing team. The QA team also maintains sandboxes to migrate the code to be tested. If the team members only get to test an individual feature, they use Partial Copy Sandboxes.

Acceptance Testing

Apart from developers and testers in this testing, other potential users perform the final testing to verify if the solution is according to the expectation.

The release manager creates partial sandboxes to be used by product managers for testing. 

Product Release

In the last phase, the focus is on all performance testing. Unlike partial sandboxes, it includes all the solution features. Finally, meticulous testing and backsliding testing are performed, and after passing all the levels of testing, the product goes to release.

What does Salesforce offer?

Moving on, let’s talk about the services that Salesforce offers. It has 3 types of services:

  • SAAS
  • PAAS
  • IAAS

SAAS (Software as a service): SAAS means you can get the building software and use it.

PAAS (Platform as a service): PAAS means it offers the framework and platform in which you can build your website and apps.

IAAS (Infrastructure as a service): It plays a vital role in Salesforce Development. Although not used in Salesforce.

Salesforce Cloud Services

Here we will look at the list of mostly used Salesforce cloud services:

Sales Cloud

One of the most important and popular products of Salesforce is Salesforce Sales Cloud. It is a CRM Platform that allows managing companies in sales, marketing and customer support. In addition, the sales Cloud gives all the data and status of the lead that will be helpful for the Sales Executive.

Marketing Cloud

Another mostly used product is Marketing Cloud. Marketing is crucial when it comes to running a business. The marketing cloud lets you run a campaign, send email, messages etc., with the help of a tracking system.

It provides a powerful digital marketing platform. You can use it to manage email, social media, content, and data.

Analytics Cloud

Analytics Cloud allows the creation of a highly appealing dashboard of the available data. It helps in having an in-depth understanding and analysis of the trends, business and more. In addition, it provides a platform that will help you work with massive data files. 

IoT Cloud

Salesforce IoT Cloud can be used when a company needs to handle the internet of things. This platform can take a huge volume of data generated by various IoT devices. Following this, you can get a real-time response.

APP Cloud

You can use this service to develop custom apps that will run on the Salesforce Platform. In addition, the Salesforce App Cloud provides you with a collection of development tools. That can create interactive mobile apps automating business tasks easier than ever before.

It has reduced the process gaps between it and business by simplifying this comprehensive and flexible.

Service cloud

Salesforce not only helps you with marketing and sales but also helps you serve your customers. It is a service platform for your organization’s support team. Features like- case tracking and social networking plug-in after service provided. These were a few of the top cloud services offered by Salesforce.

Service cloud offers features to adopt changes quickly by using drag-and-drop functionally. Customers can also use business bots with integration availability on various platforms and information on almost every possible condition on the product or service-related issues.

Lightning Platform

In 2007, SFDC launched Force.com, the PaaS product for developers to create and run apps in the Salesforce infrastructure. In 2018, Force.com was renamed Lightning Platform, but developers still use the original name sometimes.

Einstein AI

SFDC regularly updates the services and enriches the offering with new products. One of such products is Einstein AI. It helps businesses to enhance their CRM with predictive analytics. 

Einstein AI identifies the most promising leads (potential clients) for further cooperation.

The list of the highly demanded products for business also includes Commerce Cloud (for e-commerce), Financial Services Cloud (for financial organizations), and Health Cloud (for healthcare organizations). Also, to enrich their products, SFDC (which stands for Salesforce.com Inc.) offers additional components, for example, CPQ & Billing used for automatic price quote generation and invoicing.

Tools for Salesforce App Development

Salesforce development is major in designing and developing various business web and mobile apps. There are several ways through which Salesforce can be used as an alternative to standard native app development services to develop scalable and robust mobile apps.

Declarative Tools

Developer tools requiring no hardcore programming understanding to develop web apps.

Apex

Object-oriented, Java & c#- like programming languages used to create server-side pages.

Lightning Component

The UI framework has features to create app pages and functionalities on the client-side.

Visualforce

As can be understood by its name, it is an HTML-like markup language for creating visual elements like custom interfaces and components.

APIs & Integration Tools

Compatibility to integrate SOAP API or REST APIs to pull and 

push data on the database.

Salesforce Mobile SDK

Allows app developers to create interactive apps using push notifications & APIs. 

It is, in fact, very much necessary for the organizations to create predictive reports like – the company’s development track, competitors’ status, firm’s position in the market, etc.

Therefore, creative Salesforce developers are necessary for any employer. They can bring insightful instincts – they help improve business standards, values, and other significant operations. Moreover, it embarks the firm’s reputation at the top in the industrial market.

AppExchange is a cloud marketplace where one can purchase and sell various applications. Organizations deal with AppExchange and maintain many activities. Therefore, Salesforce development enables running the entire business with simple clicks on apps.

Facilitative Better Integrations

Different organizations use various services, platforms, etc. But, sometimes, it will be necessary to adopt various other technologies and services to the existing platform. Salesforce Application Programming Interfaces (APIs) and Salesforce development help integrate them. Therefore, different APIs and development techniques are useful for organizations.

Salesforce Applications

Salesforce development applications help to provide better sales through customer relations.

  • It provides excellent customer service from anyone in the world. It helps to resolve customer responses in time. Salesforce allows unifying email, social media, phone, and chat support. Helps to manage every channel from one view.
  • With the Salesforce tool, you can handle and customize different data types. It helps you track real-time analytics and enhance the customer experience. Salesforce also provides customizable insights to understand your team’s performance deeply.
  • Salesforce allows flexible data reporting and analysis. Sales Representatives can create their reports to check the accounts they have been working on. They can look for opportunities, products they have sold and tasks completed.
  • Salesforce tool helps to understand the customer data and identify their interest and perception. You can identify and re-engage an inactive customer and increase sales by tracking customer interaction.

Salesforce Developer

Being a Salesforce Developer doesn’t only mean just writing code. A Salesforce developer is a special computer programmer who writes software on the Salesforce CRM platform or another piece of Salesforce cloud technology. It ranges from creating websites to developing apps. A Salesforce developer works with computer code like JavaScript and HTML daily.

What does a Salesforce Developer Do?

The particular business has two ways to adapt Salesforce functionality. They are configuration and customization, and the Salesforce developers adopt them. Though developers are mainly involved in Salesforce customization, they can also perform configuration.

During Salesforce configuration, CRM functionality is tuned without any coding involved. So, anyone can create tables, objects, and fields, build relationships between them, and set rules for automating linear work processes. But business companies usually employ a Salesforce administrator for configuration.

Salesforce customization is needed when point-and-click tools available in Salesforce are not enough to automate particular business needs. Here are some Salesforce customization examples:

  • Automating complex non-linear business processes.
  • Solving puzzles using computer code
  • Developing new ways of doing things
  • Customizing the Salesforce software suite
  • Being analytical and precise
  • Being able to understand and address a client’s needs
  • Integrating Salesforce with other systems, like ERP, company website, social media etc.
  • Creating custom reports and dashboards.
  • Adding Einstein AI capabilities to CRM, etc.

Apart from customization and configuration, Salesforce developers create custom applications for Salesforce.

Basic Aspects of Salesforce Development

These are the basic aspects of Salesforce Development:

Back-end Development

For server-side development, Salesforce app developers use Apex, a strongly-typed object-oriented programming language with syntax similar to Java. Apex code is stored in the format of classes and triggers. Salesforce also has its own data management language- SOQL, which is similar to SQL.

The Salesforce platform has some peculiarities that developers need to take into account. First, to deploy Apex code, its coverage by unit tests should be 75% at least. Second, the platform limits developers (Governor Limits) on performing certain operations. For example, executing more than 100 synchronous SOQL queries in one transaction is impossible.

Front-end Development

User interfaces in Salesforce can be created using the Visualforce or Lightning frameworks. Visualforce is an older framework comprising a tag-based markup language and a set of controllers. On the other hand, Lightning is a modern framework that creates more interactive user interfaces. The framework consists of Aura Components, a Salesforce proprietary programming model, and Lightning Web Components, a JavaScript-based alternative to Aura.

How to become a Salesforce Developer

To become a Salesforce developer, you have to gain an undergraduate degree in a computer-related field, like – Computer Science or Software Engineering. Having a solid knowledge of programming languages is very important. Then, you need to get work experience, perhaps as an intern in a business that creates software. You can learn online too. There are online courses on Salesforce that offer certification in the field.

There are a lot of online courses and tutorials to learn the basic and advanced aspects of Salesforce development. Most of them are fee-based.

Apart from the technical skills, the requirements for Salesforce development positions can include Salesforce certification. To obtain a certificate, a candidate takes a fee-based test. There are 5 types of certificates, and the certificate should be periodically confirmed (according to the Salesforce releases) by completing tasks by Trailhead.

What Skills Help Salesforce Developers Find Jobs?

Here are some of the skills that help Salesforce developers:

  • APIs
  • Agile
  • Angular
  • Ant
  • Bootstrap
  • CSS
  • Communication skills
  • Continuous integration
  • Customer service
  • Debugging
  • DevOps
  • ETL

Salesforce Developer vs Java Developer

Due to the syntax similarities between Java and Apex, Java developers often choose Salesforce. The core benefits they pursue are new job opportunities worldwide (as soon as Salesforce CRM is widely used around the globe), increased salary and just a refreshing change. At the same time, some developers claim that being a Salesforce developer restricts one’s job options, while Java development allows choosing versatile projects in the domains that differ from CRM.

The Career Path of a Salesforce Developer

A Salesforce developer’s career ladder comprises junior, middle and senior levels. A Salesforce architect is the highest technical growth point of the Salesforce developer. The architect designs an architectural model of Salesforce CRM and custom applications according to a client’s business needs.

This position requires a solid Salesforce development background and a profound knowledge of all Salesforce products and development tools.

A Salesforce consultant is a mediator between a customer and a technical team. The consultant analyzes a client’s business needs and offers the most suitable Salesforce means to address them. For that, it’s vital to distinguish the cases when Salesforce customization is required and when it’s enough to go with configuration.

Salesforce Salaries

The average estimated annual salary, including base and bonus, at Salesforce, is $140,013, or $67 per hour, while the estimated median salary is $152,706, or $73 per hour.

At Salesforce, the highest paid job is a Group Product Manager at $249,431 annually, and the lowest is an Office Manager at $59,530 annually. Average Salesforce salaries by department include: Communications at $238,247, Marketing at $141,238, Business Development at $173,582, and Engineering at $161,437. Half of Salesforce’s salaries are above $152,706.

Three hundred seventy-nine employees at Salesforce rank their Compensation in the Top 5% of similar-sized companies on Comparably (based on 1234 ratings), while 350 employees at Salesforce rank their Perks And Benefits in the Top 5% of similar-sized companies on Comparably (based on 450 ratings).

Salaries from Salesforce employees include job titles like Director of Engineering, Lead Engineer, Senior Developer, and Sales Engineer. Comparably data has a total of 329 salary records from Salesforce employees.

How to Hire a Salesforce Developer?

Compared to the supply, the demand for Salesforce Developers is incredibly high. There’s a tremendous software developer shortage in today’s market.

It’s because attaining certification in the Trailhead program is challenging, and most developers opt for another specialty. But this doesn’t mean that they’re impossible to find. You have to look in the right places.

Referrals

Word of mouth goes a long way. So, if you have friends or family in the IT industry, you might be closer to your potential Salesforce Developer than you think. Ask your social group if they can refer you to someone who knows Salesforce grounds.

Job Posting Sites

The Ladders, AA-ISP Career Center, Glassdoor, LinkedIn, SalesGravy, Mashable, SalesTrax, and MedZilla are just some of the most popular online job sites you can find developers in. These sites are great for finding developers with all kinds of experience and expertise in Bangladesh.

Social Media Accounts

Social sites like LinkedIn are incredibly useful in finding potential candidates. You can view the applicant’s credentials and message directly about the job.

Salesforce Developer Certifications

There are three main types of Salesforce Developer Certifications:

Platform Developer 1 and 2

B2B Commerce Developer

Platform App Builder

There are over 30 certifications and 100 online resources. According to the company, the Salesforce Certified Riseup Labs Architecture Designer “is designed for individuals with the knowledge, skills, and extensive experience with architecting scalable solutions, deploying and managing apps, and managing teams and build-workflows on Riseup Labs – specifically, Riseup Labs Enterprise.” The exam guide is now available on Salesforce Trailhead. 

If you don’t have the certifications or the time to pursue the Architecture Designer certification, keep reading to learn how you can get the most out of your Salesforce integration.

How much does it Cost to Use Salesforce for App Development?

If you consider Salesforce as an option to transform or set your sales, marketing or customer service efforts to rights, the solution’s total cost will determine your choice. Salesforce implementation costs can range from $10,000 to well over $100,000, where the cheaper version is close to OOTB, and the more expensive one is a highly customized solution. To make an accurate estimation, you’ll have to dive deep into the Salesforce pricing and calculate how much you’ll spend on purchasing, deploying, tailoring and maintaining your solution.

Salesforce Pricing Review

The Salesforce pricing model, its benefits and constraints.

The Salesforce pricing model seems rather transparent. However, your annual payment depends on the number of Salesforce users in the organization and the price of the edition of Salesforce products with a certain range of capabilities available out-of-the-box.

However, certain constraints, like the limited number of users in the Essentials edition, are present too. Imagine a small company with a sales team of 10 sales reps and a manager that needs the most basic functionality available in Salesforce to cover their sales needs. Salesforce Essentials, the initial edition of Sales and Service Clouds, could be an option for them, be it not for the number of users the edition provides (up to 10 users for Sales and Service Clouds).

Naturally, Essentials is not an option. The company will have to buy Lightning Professional edition instead, which would suffice in terms of the number of users but would cost 3 times as much as Essentials.

Another constraint is the availability of certain features for an additional price only. It reveals the problem of the so-called “hidden costs,” which means you’re unlikely to do with an out-of-the-box solution, regardless of the edition you choose (even the ultimate one, Unlimited, has several paid add-ons).

Certain features require additional investments, and you’ll have to accept that if you wish to maximize the efficiency of your Salesforce CRM.

Salesforce History

Salesforce.com is a famous American cloud-based Software Company that provides Customer Relationship Management (CRM) service.

The Salesforce company was founded in 1999 by Marc Benioff, with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Initial funding for the company came from Larry Ellison and Halsey Minor.

It also provides a complementary suite of enterprise applications focused on customer service, marketing, analytics, and application development automation.

Today, Salesforce is the number 1 CRM, bringing companies and customers together in the digital age. it enables companies of every size and industry to take advantage of powerful technologies – cloud, mobile, social, blockchain, voice, and artificial intelligence – to connect to their customers in a whole new way.

It started as a software as a service (SAAS) company and has grown since then. As a result, more than 150 thousand Business Companies use Salesforce nowadays.

Reports & Statistics

PwC witnessed a 300% increase in its sales pipeline in 2017 after adopting Salesforce. (Salesforce)

Salesforce stands third as the most popular in India in the CRM category. (BuiltWith)

Annual earnings per share of Salesforce.com are estimated to reach 1.91 US dollars in 2021. (Statista)

In 2005, Salesforce’s revenue was 176 million USD. And 767 employees were working. In 2022 revenue was raised to 26 thousand 492 million US dollars. There are now 83,541 employees working in Salesforce organizations around the world.

Salesforce Ventures

In 2009, Salesforce began investing in startups. These investments became Salesforce Ventures. In September 2014, Salesforce Fund Venture (SFV) set up the Salesforce1 Fund, aimed at startups creating applications primarily for mobile phones. In addition, focusing on Japanese startups, Salesforce Ventures announced the launch of the Japan Trailblazer Fund in December 2018.

Salesforce Ventures reported over $1 billion in investments in 275 companies, including CloudCraze (e-commerce), Figure Eight (artificial intelligence), Forter (online fraud prevention), and FinancialForce (automation software) in August 2018.

In 2019, SVF’s five largest investments were Domo (data-visualization software), Dropbox (cloud storage), Twilio (cloud-communication), SurveyMonkey (online survey software), and DocuSign (secure e-signature company)-which accounted for nearly half of its portfolio. Salesforce reported that its investments had risen to $2.17 billion.

Reference: Salesforce History

The four trends that shape the Salesforce ecosystem moving forward are:

Slack-First Customer 360

Slack-First Customer 360 is the hub that allows everyone in an organization to collaborate, communicate and take action on information across Salesforce and all the business apps and partners they use Slack.

Health Cloud 2.0

Throughout the COVID-19 pandemic, Salesforce Health Cloud became an HR workforce management solution. The new Health Cloud 2.0 of Salesforce is designed to get companies ready for a post-COVID-19 world, where they have features for vaccine management, contact tracing, and wellness assessments.

Workflow Orchestrator

Salesforce workflow orchestrator was released in June 2021. It connects multiple users or teams. It does not require coding; the user can do it simply by clicking. If the admin wants, he can set up a multi-user, multi-step, multi-stage. The admin can also exclude duplicate workflow.

Hyperforce

Hyperforce allows a company to harness the power of the public cloud. This new next-generation infrastructure architecture is the advantage that public cloud partners can help businesses expand quickly. In addition, they can meet local data storage requirements by using deployment patterns, software development processes, common tools, and security practices.

The initial rollout of Hyperforce is currently in progress. Now it is available in Australia and India for Salesforce Core Services. And Salesforce CDP is live on Hyperforce in Germany and the US. Salesforce intends to have Hyperforce live in 16 countries by the end of 2022, so you can expect to see more news about this over the next few months.

Conclusion

The Salesforce system is a great Customer Relationship Management (CRM) Platform consisting of multiple clouds, and each of these clouds is like a big separate product. Anyone in an organization or business company cannot handle so smoothly CRM like Salesforce. The goal of Salesforce is to provide the customer’s solutions out-of-the-box. Through Salesforce, you can better your CRM services. It is a Tech Administrator of a company.

You can consult a Salesforce professional services provider to get your application onboard using the wonders of Salesforce.

Salesforce Development FAQs

Many people have similar frequently asked questions about Salesforce development. So let’s explore the most commonly asked questions about Salesforce development.

What does a Salesforce Developer do?

A Salesforce developer is a special computer programmer who writes software on the Salesforce CRM platform or another piece of Salesforce cloud technology. They work to create websites and develop apps and work with computer code like JavaScript and HTML daily.

What is Salesforce in Development?

Salesforce provides all kinds of cloud-based solutions. It also offers SaaS and PaaS platforms which provide certified and experienced developers the opportunity to work for particular companies.

What are Salesforce Developer Skills?

Here are some of the skills of Salesforce developers:
APIs
Agile
Angular
Ant
Bootstrap
CSS
Communication skills
Continuous integration
Customer service
Debugging
DevOps
ETL

Is Salesforce Development Easy?

Salesforce is comprehensive but not difficult to learn. If you can concentrate and put your mind to learning the Salesforce CRM and take up an online Salesforce Training course, you will be able to master Salesforce.

Is Salesforce a Coding Job?

To become a Salesforce Developer, you don’t need a coding background. Though the Salesforce development includes technical tools like Apex, LWC, Aura Components and Visualforce, the end-user need not be technical.

Is Salesforce a SQL?

Salesforce SQL is the Salesforce Object Query Language (SOQL). You can use SOQL to search for the organization’s Salesforce data for specific information.

What Programming Language is Salesforce?

Apex: Object-oriented, Java & c#- like programming languages used to create server-side pages.
Visualforce: As can be understood by its name, it is an HTML-like markup language for creating visual elements like custom interfaces and components.

Can a Fresher Learn Salesforce?

Yes, indeed. With just good training, a fresher is good to go for a job with a certification. In addition, with a Salesforce certification, it becomes quite easy for a job seeker to search for jobs.

Is Salesforce Developer a Good Career in 2022?

In the Salesforce ecosystem, Salesforce development is one of the most demanding skills. Moreover, salesforce development was graded as one of the best jobs in the United States in 2022. 

Which One is Better, Salesforce or Java?

Salesforce is already developed in a CRM system where the developer needs to enhance it rather than build it. On the other hand, the Java platform is for individuals who love to code and have confidence in creating their software.

Do I Need to Move My Entire Org All at Once?

No, you don’t have to move everything at once. Instead, Salesforce recommends transitioning users in phases, starting with a small pilot, keeping the effort manageable and iterating on lessons learned.

I’m on Salesforce Classic for the Time being. Is That Okay?

It’s okay. But Lightning is the future of the Salesforce platform and user experience. It empowers our customers to move faster, do more, and be more productive through reimagining classic features and boosted features available only in Lightning Experience.

Is Python Used in Salesforce?

This basic Salesforce REST API client allows users to download the pre-built report directly from Salesforce or generate a new dataset by querying the Salesforce API using SOQL (Salesforce Object Query Language).

This page was last edited on 20 June 2022, at 4:46 pm