Overview

Sisimpur Game, an engaging educational mobile platform inspired by Sesame Street, has transformed the way children in Bangladesh interact with digital learning. 

Developed by Riseup Labs for Sesame Workshop Bangladesh, the game creates a fun and interactive learning experience where children can immerse themselves in educational content through interactive storytelling and engaging activities. However, achieving large-scale adoption and ensuring accessibility across diverse user groups required a strategic growth plan.

The Challenge

Expanding Accessibility to Reach More Users

Despite its strong educational foundation and engaging content, Sisimpur Game faced several challenges in reaching a broader audience:

  • Limited Awareness → Many parents and educators were unaware of the game, limiting organic user growth.
  • Device Compatibility Issues → Performance constraints on lower-end smartphones made it difficult for many children to access and play the game smoothly.
  • Network Limitations → The app required a stable internet connection, restricting access for children in rural areas with poor connectivity.
  • Retention Struggles → While initial downloads were promising, maintaining long-term engagement was a challenge due to a lack of personalized learning paths and incentives.

The Solution

Optimizing Reach, Performance, and Engagement

To accelerate user adoption and drive sustainable growth, Riseup Labs implemented a multi-faceted approach:

  • Localized Outreach Programs → Partnered with schools, NGOs, and community organizations to introduce the game to children in underserved regions.
  • Optimized Performance for Low-End Devices → Streamlined app functionality to ensure smoother performance on entry-level smartphones, making the game more accessible.
  • Offline Learning Features → Introduced downloadable content, enabling children to continue learning even in areas with unstable internet connections.
  • Engagement-Boosting Updates →Incorporated gamified elements like achievement badges, progress tracking, and adaptive learning to encourage continued usage.

The Impact

Massive Growth in Downloads and Engagement

The improvements and strategic initiatives led to remarkable growth, making Sisimpur Game a widely recognized educational tool:

  • 50K+ Downloads on Google Play Store → A significant milestone, demonstrating the game’s growing adoption and widespread popularity as an essential educational tool for children.
  • 33.44% Conversion Rate → A strong engagement indicator, proving the effectiveness of the store listing in turning visitors into users.
  • Broader Reach → Expanding access to children in rural and low-connectivity areas.
  • Higher Engagement and Retention → More repeat sessions and increased time spent on learning activities.
  • 4.4-Star Ratings → Backed by positive reviews from parents, educators, and children.
  • Growing Community of Learners → Establishing Sisimpur Game as a go-to digital learning tool for young minds.

Looking Ahead

With 50K+ downloads achieved, the next step is to scale further, integrating more advanced learning tools, expanding language support, and introducing adaptive learning experiences tailored to individual needs.

This page was last edited on 5 March 2025, at 3:13 pm