Overview

For avid news watchers eager to stay updated on every development—whether for research, travel, or being informed during critical situations—news channel apps are indispensable tools. For this reason, Kolkata TV, a leading news channel based in West Bengal, India, launched its app to keep viewers at home and abroad informed about their motherland.

Kolkata TV teamed with Riseup Labs to develop the Kolkata TV app, owing to the company’s vast experience in delivering impactful projects for global organizations and NGOs. Through a successful collaboration, Riseup Labs identified user pain points and needs, transforming the app to provide a seamless experience for both regular users and visitors looking to stay updated.

The Challenge

Kolkata TV identified a growing demand for news and content dedicated to West Bengal users. The channel also identified a market gap in tools providing comprehensive updates catering to the West Bengal region. Moreover, the state’s Bengali language also highlights the need for a tailored app. For Kolkata TV, a convenient platform like an app could reach a broader audience, offering enhanced engagement.

Kolkata TV App Brings Real-time West Bengal News to the World | Case Study The Challenge

Below is a breakdown of the key challenges leading to the advent of the Kolkata TV app.

  • Fragmented sources for news and entertainment about West Bengal.
  • Limited access to localized content on generic platforms.
  • Lack of user-friendly digital resources for West Bengal.
  • Growing demand for a comprehensive platform for West Bengal-related content.
  • Absence of curated content showcasing the vibrancy of West Bengal.
  • Need for an intuitive interface to accommodate users with different levels of digital literacy

The Solution

In addition to addressing development challenges, Riseup Labs ensured the Kolkata TV app was versatile, optimized, and scalable. The implemented solutions therefore go beyond the challenges, ensuring premium services and paving the way for future growth.

Kolkata TV App Brings Real-time West Bengal News to the World | Case Study The Solution

Here is a detailed breakdown of the solutions implemented by Riseup Labs.

  • Conduct user research to improve app navigation, layout, and functionality.
  • Implement a CMS with automated content aggregation, moderation, and scheduling.
  • Ensure cross-platform compatibility across devices and operating systems.
  • Use caching and compression to reduce load times and bandwidth.
  • Optimize speed and responsiveness for mid and low-range devices.
  • Ensure efficient multimedia delivery during peak usage times.

This page was last edited on 29 December 2024, at 5:04 pm