Choto.co by Riseup Labs: The Ultimate URL Shortener for Smarter Digital Campaigns – Case Study
Choto.co is a fast and reliable URL-shortening platform, developed by Riseup Labs, that optimizes link sharing and management. It ensures...
Choto.co is a web-based link shortener that turns long URLs into clean and shareable links. It also adds real-time analytics so creators marketers bloggers and businesses can track clicks engagement and campaign performance.
Choto.co is a Riseup Labs product built to simplify link sharing for creators marketers bloggers and businesses. The platform turns long URLs into short memorable links while adding campaign management custom URLs QR code generation secure accounts and analytics for tracking performance. Built as a completed cross-platform web application Choto.co gives users a fast device-independent way to manage links and understand engagement from one place.
Riseup Labs
Marketing Technology
Web Application
End-to-End Product Development
Choto.co brings link shortening campaign control and performance tracking into one clean web platform. These features help users create manage secure and measure every shared link.
Built for speed and scale so short links load quickly and stay reliable as traffic grows.
Users can instantly convert long URLs into clean shareable links and edit them later to keep campaigns updated.
Users can organize links track campaigns and manage multiple shortened URLs from a single secure account.
Users can create branded custom URLs and route visitors to different destinations for web Android and iOS.
The platform generates QR codes for short links making them usable across print events packaging and offline campaigns.
Secure login and authentication protect user data accounts and link management activity.
The platform is optimized for mobile so users can manage and monitor links from any device.
Users can view real-time performance data including clicks sources and engagement signals to improve campaigns.
Choto.co uses a modern web stack combining the latest tooling to support fast redirects reliable management and analytics-driven link performance.
Stores user accounts links campaign data and analytics records for the platform.
Powers the fast web frontend and user-facing application experience.
Supports interactive interface components for link management and dashboards.
Handles backend logic authentication link operations and application workflows.
Supports cloud hosting and deployment infrastructure for the web application.
Provides additional cloud infrastructure support for scalable platform operations.
Automates deployment workflows and keeps releases consistent.
Used as a development environment for building and maintaining the project.
Used as a local development environment for backend and database work.
Create a fast, secure, and analytics-ready product that impress users.
Start a conversation with our team to solve complex challenges and move forward with confidence.
Md. Rafiquzzaman is the Director of Product & Technology at Riseup Labs, with more than 15 years of experience driving innovation in digital solutions. A graduate in Computer Science and Engineering from Shahjalal University of Science & Technology, he is skilled in app, game, and web development, product analysis, and project management.
Md. Rezwanul Haque is the Head of Operations, Admin & Compliance at Riseup Labs, where he oversees administration, finance, budgeting, process improvement, and regulatory compliance. With strong expertise in operations management and strategic planning, he ensures financial discipline and legal compliance while streamlining processes for sustainable growth. Rezwanul also leads recruitment, onboarding, and performance management, and guides compliance frameworks including VAT, taxation, and internal controls.
Maria Santos is the Vice President of Global Sales at Riseup Labs, representing the company from the Philippines to international clients. With expertise in BPO, ITO, and KPO, she helps organizations scale operations, optimize processes, and achieve measurable results. Her career spans outsourcing, technology solutions, and knowledge services, covering the full client lifecycle from acquisition to long-term partnerships. Before outsourcing, Maria worked as a scientist and product developer, sharpening her analytical and problem-solving skills.
Christophe M. David is the Vice President of Business Development for Europe at Riseup Labs, where he drives commercial strategies and client relationships across the region. With a diverse career in executive roles, he combines strategic vision, business effectiveness, and human sensitivity. In the early 2000s, he discovered Bangladesh and was inspired by the humanity, commitment, and resilience of its people. This experience led him to engage in meaningful projects supporting economic and industrial development.
Michael S. Longwell is the Vice President of Sales, North America at Riseup Labs, with more than 20 years of experience in consultative contact center BPO solutions. He helps organizations enhance customer experience and lifetime value through front-office, back-office, and KPO services. Before joining Riseup Labs, Michael was Sales Director for North America at SuccessKPI, a SaaS analytics platform using AI to transform contact center performance.
Hamim Zakaria is the Head of Business Development at Riseup Labs, bringing 17 years of experience across software, game development, staffing solutions, and the BPO industry. Joining the company as a Business Development Manager, he played a pivotal role in shaping its transition into global B2B services and steadily rose to his current leadership role.
Enamul Hoque is the Head of Operations, Growth & Strategy at Riseup Labs, where he drives operational excellence, business expansion, and long-term growth initiatives. With over nine years at the company, he has advanced through roles including Operations Manager and Product Manager, building expertise in streamlining processes and aligning strategies with organizational goals.
Ariful Islam Shakil is the Director of Business Development at Riseup Labs, with 15 years of extensive experience in strengthening local market presence and driving sustainable growth in Bangladesh’s technology sector. He specializes in building strategic partnerships, expanding client networks, and delivering innovative digital solutions tailored to client needs.
Ershadul Hoque is the Founder & CEO of Riseup Labs, a tech entrepreneur, innovator, and builder with nearly two decades of experience leading digital transformation projects worldwide. He has played a pivotal role in designing and delivering intelligent solutions across software, games, immersive technologies, BPO services, and AI-powered platforms.
Md. Moshiur Rahman is the General Manager of Business Development at Riseup Labs, with over 13 years of experience across sales, marketing, operations, and strategic growth. Over his 8+ years at the company, he has advanced through key leadership roles including Assistant Manager of Training, Management Officer, and Operations Manager (Sales & Marketing). In his current role, Moshiur drives business expansion, client acquisition, and long-term partnerships while aligning technology-driven solutions with evolving market demands.
Md. Rezwanul Haque is the Head of Operations, Admin & Compliance at Riseup Labs, where he oversees administration, finance, budgeting, process improvement, and regulatory compliance. With strong expertise in operations management and strategic planning, he ensures financial discipline and legal compliance while streamlining processes for sustainable growth. Rezwanul also leads recruitment, onboarding, and performance management, and guides compliance frameworks including VAT, taxation, and internal controls.
Maria Santos is the Vice President of Global Sales at Riseup Labs, representing the company from the Philippines to international clients. With expertise in BPO, ITO, and KPO, she helps organizations scale operations, optimize processes, and achieve measurable results. Her career spans outsourcing, technology solutions, and knowledge services, covering the full client lifecycle from acquisition to long-term partnerships. Before outsourcing, Maria worked as a scientist and product developer, sharpening her analytical and problem-solving skills.
Christophe M. David is the Vice President of Business Development for Europe at Riseup Labs, where he drives commercial strategies and client relationships across the region. With a diverse career in executive roles, he combines strategic vision, business effectiveness, and human sensitivity. In the early 2000s, he discovered Bangladesh and was inspired by the humanity, commitment, and resilience of its people. This experience led him to engage in meaningful projects supporting economic and industrial development.
Michael S. Longwell is the Vice President of Sales, North America at Riseup Labs, with more than 20 years of experience in consultative contact center BPO solutions. He helps organizations enhance customer experience and lifetime value through front-office, back-office, and KPO services. Before joining Riseup Labs, Michael was Sales Director for North America at SuccessKPI, a SaaS analytics platform using AI to transform contact center performance.
Hamim Zakaria is the Head of Business Development at Riseup Labs, bringing 17 years of experience across software, game development, staffing solutions, and the BPO industry. Joining the company as a Business Development Manager, he played a pivotal role in shaping its transition into global B2B services and steadily rose to his current leadership role.
Enamul Hoque is the Head of Operations, Growth & Strategy at Riseup Labs, where he drives operational excellence, business expansion, and long-term growth initiatives. With over nine years at the company, he has advanced through roles including Operations Manager and Product Manager, building expertise in streamlining processes and aligning strategies with organizational goals.
Ariful Islam Shakil is the Director of Business Development at Riseup Labs, with 15 years of extensive experience in strengthening local market presence and driving sustainable growth in Bangladesh’s technology sector. He specializes in building strategic partnerships, expanding client networks, and delivering innovative digital solutions tailored to client needs.
Start a conversation with our team to solve complex challenges and move forward with confidence.