Riseup Labs combined paid media, lead qualification, CRM automation, call center operations, and admissions support to help an online school turn more inquiries into student enrollments.
The client needed more than a digital advertising campaign. To consistently increase student enrollments, the school needed a structured operation connecting marketing, lead management, follow-up, appointments, and admissions.
Riseup Labs developed an integrated Growth Operations model covering the full journey from generating demand to supporting prospective families through the enrollment process.
The engagement expanded across paid advertising, CRM automation, lead qualification, call center operations, social media, admissions coordination, reporting, and conversion optimization.
The school wanted to increase qualified student enrollments across key international markets, but several parts of the customer journey needed to work together.
Reach parents actively looking for flexible online education, homeschooling alternatives, and faith-based learning.
Respond faster to new inquiries and reduce opportunities lost through delayed or inconsistent communication.
Create a structured system for assigning, tracking, nurturing, and following up with prospective families.
Move qualified families efficiently from initial interest to conversations with the Admissions Team.
Improve the experience from the first ad through qualification, appointment, and enrollment.
Improve CRM workflows and reporting so the team could see where leads were progressing or getting stuck.
Understanding why parents were considering the school helped shape both the campaigns and the enrollment process.
Flexible Online Education
Families wanted an education model that could fit different schedules and circumstances.
Christian Education
The school’s faith-based educational approach was an important consideration for many families.
Curriculum Confidence
Parents wanted to clearly understand the curriculum and academic experience before enrolling.
Support for Different Learning Needs
Families were looking for education options capable of supporting different student requirements.
Tuition • Admissions Process • Curriculum Understanding • Delayed Follow-Up
Lead management also depended heavily on manual processes, making fast and consistent follow-up more difficult.
Instead of optimizing individual marketing channels in isolation, Riseup Labs connected marketing, technology, and people into one coordinated student acquisition operation.
Riseup Labs developed and managed targeted Meta advertising campaigns focused on reaching prospective parents across the school’s priority markets.
Campaign performance, audiences, creative, messaging, and lead quality were continuously reviewed to improve acquisition efficiency.
Result: 690 qualified leads were generated in the first month at a $6.93 CPL.
Generating leads was only the beginning.
A structured qualification process was introduced to identify relevant prospective families and move qualified opportunities toward conversations with the Admissions Team.
Result: Marketing leads entered a defined process instead of depending on unstructured manual follow-up.
Riseup Labs improved the CRM workflow supporting incoming inquiries.
Automation included:
Result: Faster lead distribution, more consistent follow-up, and less dependence on manual processes.
New Lead → CRM → Automatic Assignment → Follow-Up → Call → Appointment → Admissions
A dedicated call center supported the lead qualification and enrollment process.
The team contacted prospective families, gathered relevant information, answered approved questions, followed up with leads, and scheduled qualified appointments with Admissions.
First Month: 60 appointments booked
Riseup Labs strengthened the school’s digital presence through ongoing social media management and creative production.
Content supported both brand awareness and the school’s wider student acquisition strategy.
The Growth Operations team also examined issues beyond advertising.
Operational bottlenecks and conversion barriers across the customer journey were identified and recommendations were developed to improve scalability.
This included recommending a Wix-to-WordPress migration to create a stronger foundation for website performance, marketing flexibility, and future conversion optimization.
CRM reporting and operational visibility were also improved to support better decision-making.
The engagement created a structured system for moving prospective families from initial awareness through qualification, appointments, and enrollment.
Awareness
↓
690 Qualified Leads
↓
60 Appointments
↓
15 Enrollments
The project demonstrated that improving enrollment performance required more than generating additional inquiries.
Paid media created demand.
CRM automation made follow-up more consistent.
The call center qualified opportunities.
Admissions handled enrollment conversations.
Reporting provided visibility across the operation.
Together, these capabilities created a more connected growth system.
Targeted campaigns created a consistent source of prospective student inquiries.
A structured qualification and appointment process helped move leads further through the enrollment funnel.
CRM workflows reduced manual work and improved the consistency of lead follow-up.
Reporting provided greater insight into leads, appointments, and enrollment performance.
Processes were designed to support increasing lead volumes as marketing activity expanded.
Marketing and operational performance could be improved as one connected system rather than as separate activities.
690 qualified leads. 60 appointments. 15 student enrollments in the first month.
More importantly, the school gained a structured Growth Operations model connecting marketing, lead management, automation, customer communication, and admissions.
Riseup Labs continues to work across the operation to identify bottlenecks, improve processes, and build a more scalable student acquisition system.
Need more than leads?
Riseup Labs combines marketing, technology, automation, and operational teams to help businesses build scalable customer acquisition systems.
Start a conversation with our team to solve complex challenges and move forward with confidence.
