Manager, Lead Generation

Job Context:

Riseup Labs is seeking a Lead Generation Manager to drive our global lead acquisition efforts. The role involves identifying niche markets, developing and executing targeted lead generation strategies, and optimizing multi-channel marketing campaigns. The ideal candidate will have a deep understanding of AI-driven sales automation, digital outreach, and outbound prospecting to build and maintain a
high-quality sales pipeline. This position requires close collaboration with sales and marketing teams to enhance lead nurturing, improve conversion rates, and implement data-driven marketing initiatives.

Job Responsibilities:

• Develop, implement, and manage scalable lead generation strategies targeting international markets.
• Conduct extensive market research to identify high-potential industries, key decision-makers, and emerging trends.
• Utilize AI-powered sales automation tools to streamline lead qualification and prospecting.
• Oversee multi-channel outreach campaigns, including email marketing,
• LinkedIn engagement, and digital advertising.
• Optimize lead acquisition processes to increase efficiency and improve conversion rates.
• Collaborate with marketing teams to enhance content strategies and lead nurturing workflows.
• Monitor lead generation KPIs, analyze performance metrics, and implement data-driven improvements.
• Ensure seamless integration of CRM and marketing automation tools to track and manage lead flow effectively.
• Stay updated on industry best practices, sales enablement technologies, and AI-driven marketing innovations.
• Lead and mentor a high-performing team, fostering a results-oriented and growth-driven culture.