Google Ads Specialist

Job Context:

Riseup Labs is seeking a highly experienced Google Ads Specialist to join us on a contract basis as a strategic advisor to our internal Ads team. This role is not responsible for day-to-day campaign execution. Instead, the primary responsibility is to guide, mentor, and architect the overall paid acquisition strategy to ensure long-term success and scalable growth.

Job Responsibilities:

• Develop and define full-funnel Google Ads strategy for global B2B markets (USA, UK, UAE)
• Guide and mentor the internal Ads team on campaign structure, targeting, and scaling approach
• Design budget allocation frameworks
• Architect bidding strategies (tCPA, tROAS, value-based bidding) aligned with revenue goals
• Define KPI structure focused on SQL quality and revenue impact, not vanity metrics
• Audit and improve conversion tracking using GA4, GTM, and server-side tracking
• Provide strategic direction for landing page optimization and post-click conversion improvement
• Establish structured testing and scaling frameworks
• Conduct periodic performance reviews and provide growth roadmaps
• Identify inefficiencies and recommend optimization strategies
• Elevate internal team capability from execution-level management to strategic growth thinking

Educational Requirements:

• Bachelor’s degree in Marketing, Business, or any other discipline

Additional Requirements:

• 5–10+ years of hands-on Google Ads experience in B2B industries (IT services, SaaS, outsourcing preferred)
• Proven experience managing high-budget accounts ($10,000–$100,000+ monthly spend)
• Demonstrated ability to maintain strong ROI and high-quality lead generation
• Advanced expertise in Google Ads, GA4, Google Tag Manager (GTM), and server-side tracking
• Strong understanding of CRM integrations (Salesforce, HubSpot, etc.)
• Deep knowledge of B2B buying cycles and SQL qualification frameworks
• Experience in strategic performance analysis and revenue-based attribution modeling
• Multiple Google Ads Certifications via Google Skillshop will be considered an advantage

Workplace:

Uttara, Dhaka

Salary:

Negotiable (Based on experience and skills)

The Application Process:

1. Telephone Screening
2. Interview with the Marketing Team & Talent Acquisition Team
3. Final Interview with the HR Lead
4. Job Offer