Google Ads Specialist

Job Context:

Riseup Labs is seeking a results-driven Google Ads Specialist to lead the planning, execution, and optimization of our advertising campaigns. This role is heavily focused on Google Ads and requires strong expertise in B2B lead generation, particularly for technology and outsourcing services. As our Google Ads Specialist, you will be responsible for managing all aspects of our Google Ads strategy, including keyword research, ad copy creation, bid management, performance analysis, and conversion tracking. Your goal will be to drive high-quality traffic, generate qualified leads, and maximize ROI from paid campaigns across global markets.

Job Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Video, Performance Max) targeting global B2B audiences. Search Ads is highly preferred.
• Conduct keyword research and competitor analysis aligned with IT outsourcing services.
• Write compelling ad copy tailored for high-intent business decision-makers.
• Set up conversion tracking using GA4, GTM, and manage ad performance.
• Run A/B testing for ads and landing pages to improve performance.
• Manage campaign budgets strategically to optimize for ROI and cost-per-lead (CPL).
• Analyze campaign performance, generate reports, and provide recommendations.
• Collaborate with content, design and dev teams to ensure high-converting landing pages.

Educational Requirements:

• Bachelor’s in marketing, Business, or any other field

Additional Requirements:

• 2–3 years of proven experience managing Google Ads for B2B businesses (BPO, IT services, SaaS, or similar industries).
• Strong track record of achieving high ROAS (Return on Ad Spend) with expertise in campaign planning, execution, and optimization.
• Skilled in keyword research, ad copywriting, audience targeting, and A/B testing for conversion-focused campaigns.
• Proficient in budget allocation, performance tracking, and data-driven decision making using Google Ads Manager, Analytics, and Tag Manager.
• Knowledge of 360° digital marketing strategies, including Paid SEO, remarketing, and lead generation funnels.
• Strong collaboration and communication skills to work with design, content, and sales teams.
• Certifications in Google Ads/Analytics preferred.

Workplace: 

• Uttara, Dhaka

Salary: 

• Negotiable (Based on experience and skills)

Compensation & Other Benefits:

• Annual Performance Evaluation and Increment
• Festival Bonus (2)
• Group Life and Health Insurance
• Full Subsidize Lunch
• Annual Retreats
• Wedding Bonus (As per company’s policy)
• Celebration of Events & Occasions
• Team Outing
• Training & Development by Organization Assigned Consultants
• Weekly 2 holidays (Friday & Saturday )
• Paid Time Off 24 days (CL & SL)
• Maternity Leave with benefits (As per company's policy)
• Paternity Leave
• Public holidays as per Riseup Labs calendar

The Application Process:

• Telephone Round.
• Interview with the Marketing team & Talent Acquisition Team.
• Final Interview with the HR Lead.
• Job Offer.