Content Writer and Strategist

Job Context:

Riseup Labs is looking for a mid-level Content Writer and Strategist who goes beyond writing and understands how content performs, ranks, and evolves over time. This role is ideal for someone who is comfortable working with multiple B2B brands, conducting deep keyword research in bulk, optimizing existing content, and using analytics to guide content decisions.

You’ll collaborate closely with other writers to ensure all content meets SEO, AEO, GEO, and brand best practices, from ideation through refresh cycles.

Job Responsibilities:

Keyword Research:

• Conduct in-depth keyword research for a variety of B2B brands, mapping keywords to audience personas, buyer intent, and funnel stages (TOFU, MOFU, BOFU).
• Evaluate keywords not just by volume and difficulty, but by search intent, commercial relevance, and alignment with business goals.
• Identify opportunities across informational, comparison, and decision-stage queries to support the full buyer journey.
• Collaborate with team lead to ensure keyword targets reflect real customer pain points and use cases, not just SERP trends.

Content Review, Optimization, and Quality Control:

• Optimize and review own and team members’ articles to ensure:
  • SEO/AEO/GEO best practices are followed
  • Keywords are used naturally and strategically
  • Brand voice, tone, and formatting guidelines are met
• Provide constructive feedback to improve content quality and performance.

Performance Analysis and Content Audits:

• Use GA4, Google Search Console, SEMrush, and other analytics tools to:
  • Identify high- and low-performing content
  • Analyze traffic, rankings, CTR, engagement, and conversions
• Translate performance data into actionable insights for content improvements.
• Own performance improvements for assigned content and recommend next steps independently.

Content Refresh and Monitoring:

• Identify which articles need to be refreshed, optimized, consolidated, or retired to maintain or improve rankings.
• Update existing content with new keywords, improved structure, fresher data, and better internal linking.
• Monitor post-refresh performance and iterate when necessary.

Educational Qualification:

• Bachelor’s degree in Marketing, Communications, English, or any related field.

Additional Requirements:

• Minimum 2 years of experience writing content for B2B brands (agency or in-house).
• Strong expertise in keyword research and search intent mapping.
• Proven experience proofreading and optimizing content for SEO and brand consistency.
• Working knowledge of GA4, Google Search Console, SEMrush (or similar SEO tools)
• Solid understanding of how content performance impacts rankings and business goals.
• Ability to manage multiple brands, industries, and deadlines simultaneously.

Workplace: 

• Uttara, Dhaka

Working Hours:

• 9:00 am - 06:00 pm

Salary: 

• Negotiable (Based on experience and skills)

Compensation & Other Benefits:

• Annual Performance Evaluation and Increment
• Festival Bonus (2)
• Group Life and Health Insurance
• Full Subsidize Lunch
• Annual Retreats
• Wedding Bonus (As per company’s policy)
• Celebration of Events & Occasions
• Team Outing
• Training & Development by Organization Assigned Consultants
• Weekly 2 holidays (Friday & Saturday)
• Paid Time Off 24 days (CL & SL)
• Maternity Leave with benefit (As per company's policy)
• Paternity Leave
• Public holidays as per Riseup Labs calendar

The Application Process:

• Telephone Round.
• Interview with the Marketing Team & Talent Acquisition Team.
• An assignment/test to complete (if required).
• Job offer.

NB: Only shortlisted candidates will be communicated in the recruitment process.