B2B Research Writer

Job Context:

Riseup Labs is looking for an experienced and highly research-oriented B2B Research Writer to join our AI Search Visibility & Content team. The role will focus on producing original, research-backed, commercially valuable B2B content that strengthens Search visibility, thought leadership, PR, brand authority, and organic inbound lead generation.
The candidate will research industries, markets, technologies, buyer behavior, commercial problems, competitors, services and emerging trends, and transform these findings into authoritative content such as industry reports, benchmark studies, research articles, comparison content, buying guides, thought-leadership pieces, whitepapers, and data-driven insights.

The role will work closely with the AI Search/SEO/AEO/GEO, Content, PR, Brand & Video, CRO, Portfolio/Proof and SME teams to turn internal expertise and external research into content that can influence B2B decision-makers and generate long-term organic demand.
This is not a conventional SEO content-writing role. The candidate must be able to think, research, analyze, validate information, identify insights and produce genuinely original content rather than simply rewriting information available online.

Immediate Joiners Preferred!

Job Responsibilities (Must):

Conduct in-depth B2B industry, market, competitor and buyer research.
Identify commercially valuable topics, questions, trends and information gaps.
Produce original, evidence-based B2B research content.
Develop industry reports, benchmark studies, research articles and data-driven insights.
Research and develop BOFU and commercial content, including comparisons, alternatives, cost-related topics and vendor-selection resources.
Research buyer pain points, decision-making processes and commercial search intent.
Collect, analyze and validate information from reliable primary and secondary sources.
Identify opportunities where original research can provide a stronger competitive advantage.
Interview internal SMEs, management and technical experts to extract unique knowledge and insights.
Transform internal expertise into authoritative thought-leadership content.
Support development of whitepapers, ebooks, research reports, industry guides and other high-value assets.
Prepare research material that can be used by the PR team for media outreach and earned-media campaigns.
Develop content that can support AI Search visibility and establish stronger entity/topic authority.
Collaborate with the AI Search/SEO/AEO/GEO team to identify content gaps and opportunities across Riseup Labs and portfolio brands.
Work with Content Writers to provide research briefs, source material and strategic direction.
Support webinars, podcasts, executive thought leadership and video content with research and talking points.
Identify emerging industry trends and topics before they become highly competitive.
Conduct competitor and content-gap analysis.
Fact-check statistics, claims, references and research findings before publication.
Maintain high standards of originality, accuracy, credibility and source quality.
Develop research-driven content that can be repurposed into social posts, videos, presentations, PR campaigns and other marketing assets.
Support independent authority building for Riseup Labs and its portfolio brands.
Continuously explore new research methodologies, AI tools and information sources to improve research efficiency and content quality.

Educational Requirements:

Bachelor's degree in English, Journalism, Communications, Marketing, Business Administration, Economics, Research, Social Sciences or a related field.
A Master's degree in a relevant discipline will be considered an advantage.

Required Qualifications (Must):

3–5 years of professional experience in research writing, B2B content, business journalism, digital content, marketing research or a related field.
Excellent written and verbal English communication skills.
Strong research and information-gathering capabilities.
Strong analytical and critical-thinking skills.
Ability to understand complex business, technology and industry topics.
Strong ability to distinguish reliable information from low-quality or unsupported sources.
Excellent fact-checking and source-validation skills.
Ability to conduct structured interviews with SMEs and subject-matter experts.
Experience producing long-form, research-driven content.
Ability to interpret basic business, market and industry data.
Strong understanding of B2B audiences and decision-making journeys.
Ability to identify commercial intent and translate research into business-focused content.
Strong understanding of content originality and editorial quality.
Ability to work independently and manage multiple research projects.
Strong attention to detail.
A can-do attitude is a must.

Preferred Qualifications:

Experience working with B2B technology, SaaS, IT services, software development, AI, BPO, outsourcing or professional services.
Experience producing industry reports or benchmark studies.
Experience with original research projects.
Experience with thought-leadership content.
Experience working with executives, management or SMEs.
Knowledge of SEO and AI Search/AEO/GEO.
Understanding of search intent and commercial content strategy.
Experience with competitive research and content-gap analysis.
Experience supporting PR or digital PR campaigns.
Experience producing whitepapers, ebooks or research reports.
Familiarity with data visualization, charts and research presentation.
Experience using AI tools for research, analysis, ideation and content workflows.

Tools & Technical Skills:

Must be proficient in using AI tools for research, analysis, information organization, content development and productivity.
Strong proficiency in Google Search and advanced search techniques.
Proficiency in Google Docs, Google Sheets and related productivity tools.
Familiarity with SEO and keyword research tools such as Semrush, Ahrefs, Google Search Console, GA4 (Google Analytics) or equivalent.
Familiarity with AI Search/AEO/GEO research and monitoring tools.
Ability to organize and analyze research data using spreadsheets.
Familiarity with content management systems such as WordPress is preferred.
Familiarity with research, survey or data-analysis tools is an advantage.
Ability to use AI effectively while maintaining human judgment, factual accuracy, originality and editorial quality.
Familiarity with citation, reference and source-management practices.

Soft Skills: