{"id":6260,"date":"2021-08-01T19:41:42","date_gmt":"2021-08-01T13:41:42","guid":{"rendered":"https:\/\/riseuplabs.com\/blog\/?p=6260"},"modified":"2021-12-01T17:06:43","modified_gmt":"2021-12-01T11:06:43","slug":"12-tips-to-attract-and-acquire-gamers","status":"publish","type":"post","link":"https:\/\/riseuplabs.com\/blog\/12-tips-to-attract-and-acquire-gamers\/","title":{"rendered":"12 Tips to Attract and Acquire Gamers"},"content":{"rendered":"\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">7<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Given how competitive the gaming industry is, it should not come as a surprise to see most <a href=\"https:\/\/riseuplabs.com\/game-development\/\">game development companies<\/a> emphasizing their marketing campaigns so much.<\/p>\n\n\n\n<p>There are multiple tactics to consider if you want to have your game be healthy playerbase-wise. Let\u2019s take a look at some tips to attract new players to a video game.<\/p>\n\n\n\n<p><em><strong>Related Links \u21b4<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"https:\/\/riseuplabs.com\/blog\/internet-safety-for-children\/\">Internet Safety: This is how to make the internet safe for children<\/a><\/li><li><a href=\"https:\/\/riseuplabs.com\/blog\/photo-retouch-why-it-is-crucial-for-the-success-of-ecommerce-businesses\/\">Photo Retouch: Why it is crucial for the success of eCommerce businesses?<\/a><\/li><li><a href=\"https:\/\/riseuplabs.com\/blog\/tapping-contest-at-ict\/\">Join the Tapping Contest at ICT Expo 2015<\/a><\/li><li><a href=\"https:\/\/riseuplabs.com\/blog\/social-awareness-technology\/\">Bangladesh: Technology for Social Awareness<\/a><\/li><li><a href=\"https:\/\/riseuplabs.com\/blog\/volunteer-management-software-system\/\">7 Reasons Why NGO\/UN Organizations Need Volunteer Management Software System<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<div class=\"emaillist\" id=\"es_form_f1-n1\"><form action=\"\/blog\/wp-json\/wp\/v2\/posts\/6260#es_form_f1-n1\" method=\"post\" class=\"es_subscription_form es_shortcode_form  es_ajax_subscription_form\" id=\"es_subscription_form_69d1209244b84\" data-source=\"ig-es\" data-form-id=\"1\"><div class=\"es-field-wrap\"><label>Subscribe to our blog &amp; stay up to date with latest tips, news or articles*<br \/><input class=\"es_required_field es_txt_email ig_es_form_field_email\" type=\"email\" name=\"esfpx_email\" value=\"\" placeholder=\"Email Address\" required=\"required\" \/><\/label><\/div><input type=\"hidden\" name=\"esfpx_lists[]\" value=\"54024bf39d0e\" \/><input type=\"hidden\" name=\"esfpx_form_id\" value=\"1\" \/><input type=\"hidden\" name=\"es\" value=\"subscribe\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_form_identifier\" value=\"f1-n1\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page\" value=\"6260\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es_email_page_url\" value=\"https:\/\/riseuplabs.com\/blog\/12-tips-to-attract-and-acquire-gamers\/\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_status\" value=\"Unconfirmed\" \/>\n\t\t\t<input type=\"hidden\" name=\"esfpx_es-subscribe\" id=\"es-subscribe-69d1209244b84\" value=\"193f724924\" \/>\n\t\t\t<label style=\"position:absolute;top:-99999px;left:-99999px;z-index:-99;\" aria-hidden=\"true\"><span hidden>Please leave this field empty.<\/span><input type=\"email\" name=\"esfpx_es_hp_email\" class=\"es_required_field\" tabindex=\"-1\" autocomplete=\"-1\" value=\"\" \/><\/label><input type=\"submit\" name=\"submit\" class=\"es_subscription_form_submit es_submit_button es_textbox_button\" id=\"es_subscription_form_submit_69d1209244b84\" value=\"Subscribe\" \/><span class=\"es_spinner_image\" id=\"spinner-image\"><img decoding=\"async\" src=\"https:\/\/riseuplabs.com\/blog\/wp-content\/plugins\/email-subscribers\/lite\/public\/images\/spinner.gif\" alt=\"Loading\" \/><\/span><\/form><span class=\"es_subscription_message \" id=\"es_subscription_message_69d1209244b84\" role=\"alert\" aria-live=\"assertive\"><\/span><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-1-optimize-games-for-multiple-platforms\"><strong>Tip #1 \u2013 Optimize Games for Multiple Platforms&nbsp;<\/strong><\/h2>\n\n\n\n<p>First and foremost, a game developer should focus on optimizing their video game for multiple platforms. There are some exceptions, such as exclusive Sony games for PlayStation, but most gaming companies aim to reach as many potential customers by selling them not just to PC or laptop users but also console owners.<\/p>\n\n\n\n<p>Given how popular&nbsp;<a href=\"https:\/\/riseuplabs.com\/blog\/mobile-gaming-scene\/\">mobile gaming<\/a>&nbsp;is, some companies are even looking to turn to that market by creating spin-off games. For example, Blizzard with its mobile Diablo game or CDPR with its Monster Hunter game.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #2 \u2013 Collaborate With Twitch Streamers<\/strong><\/h2>\n\n\n\n<p>It is no secret that Twitch TV streamers are some of the most powerful marketing tools in the gaming industry. Developers pay as much as six figures for a couple of hours of gameplay because they know that a popular streamer will introduce a game to their audience and bring new customers to the developers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #3 \u2013 Offer Prizes<\/strong><\/h2>\n\n\n\n<p>Sometimes, offering extra could be just enough to persuade potentially interested people to try the game. For example, a gaming company could create a line of&nbsp;<a target=\"_blank\" href=\"https:\/\/printify.com\/custom-socks\/\" rel=\"noreferrer noopener\">all-over print socks<\/a>, t-shirts, hoodies, or caps and ship the merchandise together with a physical game copy or create a package specifically for merchandise and ship it separately.<\/p>\n\n\n\n<p>Creating in-game prizes could also be a worthwhile idea. And instead of in-game currency or items, developers could send physical prizes to top players every month or so. Something as simple as custom stickers could prove quite effective. Besides, learning&nbsp;<a target=\"_blank\" href=\"https:\/\/printify.com\/make-your-own-stickers\/\" rel=\"noreferrer noopener\">how to make your own stickers<\/a>&nbsp;is quite simple, which means not as much resource allocation for it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #4 \u2013 Join Gaming Podcasts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/join-gaming-podcasts-riseuplabs-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"585\" src=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/join-gaming-podcasts-riseuplabs-blog.jpg\" alt=\"Join Gaming Podcasts\" class=\"wp-image-6264\" srcset=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/join-gaming-podcasts-riseuplabs-blog.jpg 946w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/join-gaming-podcasts-riseuplabs-blog-620x383.jpg 620w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/join-gaming-podcasts-riseuplabs-blog-920x569.jpg 920w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/join-gaming-podcasts-riseuplabs-blog-768x475.jpg 768w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/join-gaming-podcasts-riseuplabs-blog-150x93.jpg 150w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/a><\/figure>\n\n\n\n<p>Gaming podcasts are a great opportunity to talk about your game and promote it to the right demographic. People listen to podcasts on their commutes, flights, or at home when they have free time.<\/p>\n\n\n\n<p>Popular gaming podcasts are one of the ways to discover new titles to play. If an opportunity presents itself for a developer to participate in one, they should not hesitate and take it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #5 \u2013 Use Influencer Marketing<\/strong><\/h2>\n\n\n\n<p>Influencer marketing might not seem like an obvious choice for attracting gamers because traditional influencers on social media do not promote video games in general. However, plenty of video game enthusiasts follow influencers.<\/p>\n\n\n\n<p>Another thing to note is that many influencers had to readjust their work approach due to the pandemic. As expected, some&nbsp;<a target=\"_blank\" href=\"https:\/\/riseuplabs.com\/blog\/online-gaming-in-pandemic\/\" rel=\"noreferrer noopener\">started to play video games<\/a>&nbsp;for fun and posted a few pictures on their social media pages, which resulted in their followers also trying those games. Video game companies caught on this and started to officially collaborate with influencers, which resulted in more customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #6 \u2013 Ask YouTubers to Publish Gameplay Videos<\/strong><\/h2>\n\n\n\n<p>Even if a YouTuber does not have millions of subscribers, they can still do wonders by publishing a gameplay video on their channel. The video itself does not necessarily have to be that long.<\/p>\n\n\n\n<p>A review that covers the basics of the game and focuses on its strong points is a solid selling technique that more and more gaming companies implement in their strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #7 \u2013 Check Online Forums<\/strong><\/h2>\n\n\n\n<p>Posting information about an upcoming release of a new video game or a quick recommendation on online forums might not be that effective given how they were replaced by social media.<\/p>\n\n\n\n<p>Nevertheless, the idea is still worth consideration. If nothing else, it will be another channel to promote a video game. And other than traditional online forums, there are platforms like Quora and Reddit that have plenty of gamers who might find video game news quite useful.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #8 \u2013 Develop New Game Content<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/develop-new-game-content-riseuplabs-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"585\" src=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/develop-new-game-content-riseuplabs-blog.jpg\" alt=\"Develop New Game Content\" class=\"wp-image-6266\" srcset=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/develop-new-game-content-riseuplabs-blog.jpg 946w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/develop-new-game-content-riseuplabs-blog-620x383.jpg 620w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/develop-new-game-content-riseuplabs-blog-920x569.jpg 920w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/develop-new-game-content-riseuplabs-blog-768x475.jpg 768w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/develop-new-game-content-riseuplabs-blog-150x93.jpg 150w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/a><\/figure>\n\n\n\n<p>Do not expect that the initial amount of in-game content will be enough to sustain players for a long time. Sooner or later, people find video games repetitive and look elsewhere. However, they do come back or continue playing if developers introduce new gear, areas, quests, characters, and other types of content.&nbsp;<\/p>\n\n\n\n<p>Some companies use the DLC model and ask players to pay for new content. Others do not hesitate to add stuff for free because they want to reward loyal players and encourage more newcomers to purchase the base game and enjoy new content without paying extra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #9 \u2013 Share Behind-the-Scenes Footage<\/strong><\/h2>\n\n\n\n<p>Some gamers like to connect to their favorite developer on a more personal level. When you are attached, it is more rewarding to support someone by enjoying their product, which, in this case, is <a href=\"https:\/\/riseuplabs.com\/game-development\/\">video games<\/a>.<\/p>\n\n\n\n<p>There might not be that many opportunities to appeal to an audience and connect with them, which is why behind-the-scenes footage could come in quite handy. More and more companies start their own YouTube channels and post exclusive content for fans to see.&nbsp;<\/p>\n\n\n\n<p>Be it development news, game design moments, Q&amp;A sessions, teasers for what is coming next, or special giveaways; people will appreciate these videos and find it easier to connect with the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #10 \u2013 Create Hype With Trailers<\/strong><\/h2>\n\n\n\n<p>Trailers are a tested marketing tactic that works not just with video games but other media, such as movies or TV series.&nbsp;<\/p>\n\n\n\n<p>When a&nbsp;<a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2020\/12\/10\/22166109\/the-game-awards-2020-announcements-trailers-fortnite-smash-bros-among-us-mass-effect\" rel=\"noreferrer noopener\">high-quality teaser trailer<\/a>&nbsp;is released, it usually gets shared by multiple people on social media, forums, and other channels. Going viral is an ideal scenario as it can really attract a lot of potential gamers.&nbsp;<\/p>\n\n\n\n<p>Of course, a trailer should get people hyped about a game. That is why you see so many trailers offer high-quality visuals that are nothing like the game. However, since this tactic is effective, developers still invest as much as they can to get a great trailer for their game.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #11 \u2013 Enter the Esports Scene<\/strong><\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/esports-ecosystem-market-report\" rel=\"noreferrer noopener\">Esports are on the rise<\/a>. Tournament organizers are not afraid to give away prizes that are as high as tens of millions of dollars. The International, an upcoming DOTA 2 tournament later this year, has a prize pool of over 40 million dollars.&nbsp;<\/p>\n\n\n\n<p>As a video game developer, you could look to create a game that is competitive and focus on growing the esports scene for it. When there is more than just fun to play for, a video game is bound to attract competitive people who might become fan favorites and be part of a thriving esports community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #12 \u2013 Hire Great Community Managers<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/hire-great-community-managers-riseuplabs-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"585\" src=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/hire-great-community-managers-riseuplabs-blog.jpg\" alt=\"Hire Great Community Managers\" class=\"wp-image-6268\" srcset=\"https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/hire-great-community-managers-riseuplabs-blog.jpg 946w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/hire-great-community-managers-riseuplabs-blog-620x383.jpg 620w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/hire-great-community-managers-riseuplabs-blog-920x569.jpg 920w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/hire-great-community-managers-riseuplabs-blog-768x475.jpg 768w, https:\/\/riseuplabs.com\/blog\/wp-content\/uploads\/2021\/08\/hire-great-community-managers-riseuplabs-blog-150x93.jpg 150w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/a><\/figure>\n\n\n\n<p>Speaking of communities, it is no secret that some video games excel in wholesome communities that incentivize even more people to join because they are tired of toxicity in official forums, Discord servers, social media, and other channels.<\/p>\n\n\n\n<p>To create a welcoming community, a gaming company should hire talent who can work as a community manager.<\/p>\n\n\n\n<p>First and foremost, community managers are in charge of engaging with the players by responding to their questions and suggestions, but that is not all.&nbsp;<\/p>\n\n\n\n<p>Running giveaways on an official Twitch TV channel, promoting merchandise, and simply being the bridge that connects an organization with its audience is what being a community manager is all about. When there is someone who builds brand presence and generates engagement, a video gaming company can expect to attract and retain even more gamers.&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Given how competitive the gaming industry is, it should not come as a surprise to see most game development companies&hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":6263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1464],"tags":[113,118,1533],"class_list":["post-6260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game","tag-game","tag-mobile-games","tag-podcast"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/posts\/6260"}],"collection":[{"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/comments?post=6260"}],"version-history":[{"count":6,"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/posts\/6260\/revisions"}],"predecessor-version":[{"id":6271,"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/posts\/6260\/revisions\/6271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/media\/6263"}],"wp:attachment":[{"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/media?parent=6260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/categories?post=6260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riseuplabs.com\/blog\/wp-json\/wp\/v2\/tags?post=6260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}